Blogs are powerful tools that help build strong relationships with people and crucially, customers. They are a huge part of inbound marketing, enabling brands to communicate their personality and values without the hard sell.
Gone are the … Read more
Blogging for a business brings with it many pressures, from thinking up new ideas to demonstrating the work is driving growth. The reality of blogging in today’s ultra-competitive environment is that attracting the leads you need requires … Read more
Content marketing is now a mainstream digital marketing activity – the battle to grab and hold people’s attention with content is growing in intensity. In this Darwinian ecosystem only the strongest content, the most … Read more
The way that people interact with and consume content online is ever evolving. People are no longer passive consumers, but active seekers of that which helps, inspires and entertains them.
The amount of online content published is vast, and … Read more
This Thursday (7 March 2013) marks the sixteenth year of World Book Day , a worldwide celebration of books and reading observed in over 100 countries across the globe. One of the day’s key aims is to encourage children to read more and, perhaps … Read more
I read with interest a recent article by the New York Times , explaining how Netflix is using data from its user base to make decisions about what content to show, and more importantly what content to produce. While the use of data as a way to … Read more
On Wednesday 23 January 2013 Google announced a global update to its image search functionality, announcing that the changes were made to make image searching “faster, more beautiful, and more reliable”. No one can deny that Google has met these … Read more
In this series of posts from the Fresh Egg design team we'll be sharing our favourite tools and technologies for helping you create great experiences and products for the web. First up, a look at some fun new CSS properties we've been subjecting … Read more
This past Friday, 28 October, we were fortunate to have a great presentation from Madgex Creative Director, Glenn Jones, on Microformats, Google, and SEO. Glenn has been an evangelist for Microformats for several years now and he kindly came in … Read more
Good SEO needs to have a comprehensive knowledge of everything ‘internet’ and coinciding with our move in new and sexier premises, Fresh Egg’s team have been indulging in research work that reflects their own interests or topics … Read more