On 21 April 2015 Google will release an algorithm update that is likely to affect how your website ranks on mobile devices. On a page-by-page basis, Google will determine if a page is mobile friendly and this will affect the ranking of that page … Read more
Conversion rate optimisation (CRO) can lead to big increases in your online revenue, but it’s important that CRO is not considered in isolation to your other website optimisation and promotional efforts. This blog post looks at how to run … Read more
What goes into making an effective content hub that sends loyal customers flocking to your website in their droves?
As part of Fresh Egg’s content team, I’ve been involved in the creation of content hubs for some of our clients over … Read more
If you run your own website or you work in digital marketing, either client-side or for an agency, chances are you’ve heard, seen or read people talking about the importance of content hubs.
But what exactly is a content hub?
As part … Read more
In this fortnight’s jam-packed digital marketing news, we take a look at Google’s trusted stores, why paid search is becoming increasingly important to include in your inbound marketing strategy, WhatsApp’s introduction … Read more
In this fortnight’s digital marketing news, we take a look at Google's 'mobile-friendly' tag going global, Instagram becoming bigger than Twitter, YouTube's year-in-review video and a number of new tools and updates from Facebook. … Read more
Have you ever clicked through to a website in Google search results on your smartphone, only to find a horrible site that doesn’t render well? The tiny text strains your eyes, the links are too small to tap and the thought of having to scroll … Read more
Once again another Google product has bitten the dust, but this time it was one that many people actually used and found to be valuable.
Yesterday (Thursday 28 August) Google's John Mueller announced in a Google+ post that it was removing all … Read more
Google has announced on its Webmaster Central Blog that it is ‘ starting to use HTTPS as a ranking signal’ .
Essentially, Google’s post on 6 August 2014, informed us that the search engine is introducing HTTPS as a ranking … Read more
What's the goal of SEO?
Many aspects of search engine optimisation have changed over the last two decades but, essentially, the goal has remained the same: marketing a website so that it has good visibility in search engines. As search … Read more