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Design Roadblocks to Spiders
Several design elements, while common, are serious roadblocks to search engines.
Search engines don’t fill in forms
Search engines generally balk at filling in forms, and rightly so. The last thing Google wants is for their crawler, Googlebot, to be off filling in huge orders in shopping carts by accident. That would be annoying for all parties.
If you use any form elements for important content, such as drop-down menus for navigation, or search forms, then these are not search friendly. You’ll need alternate navigation to give the search engines access to those links so it can crawl further. CSS styled drop-downs that are actually lists work very well.
Look out for part 5 next week…