The Fresh Egg blog
Latest digital marketing news
Welcome once more to the Digital Marketing News Round Up. This week: Microsoft overhauls Bing’s visual identity and streamlines its results pages, Google readies itself for marketing domination and the secrets of the search engine’s recently added carousel feature are revealed.
Proving its commitment to pioneering styles and upholding its status as the haute couture queen of web design, Microsoft dazzled audiences at this week’s London Fashion Week by unveiling a trendy new look for Bing. Alternatively, the release of a new logo and search engine result page style may have only coincidentally happened at the same time as one of the ‘big four’ international fashion shows – who can tell?
In addition to the new logo, Bing will also feature several new tweaks to its SERPs aimed at serving more information to users. These are:
More details about the new Bing can be found here. Note that you may need to manually set your location to somewhere in the US to see the previews provided.
Google is reportedly exploring alternatives to tracking cookies. Having been used, since the days of Netscape, cookies retain details about a user’s visits both on individual sites and across the web. Cookies have been increasingly under fire in recent years – the EU has its own cookie law and Safari blocks third-party cookies, the same policy being also planned for Firefox.
The Google cookie alternative supposedly has the internal name of ‘AdID’, and aims to keep data anonymous. Google spokesperson Rob Shilkin:
Technological enhancements can improve users' security while ensuring the web remains economically viable. We and others have a number of concepts in this area, but they're all at very early stages.
Online advertisers are less convinced that Google is concerned with user privacy, however. A proprietary tracking format could give Google unlimited access into ad agencies’ data. As Adage.com puts it, “In this scenario, Google rises from being the biggest card player at the table to owning the casino.”
Released back in June, Google’s top of page carousel offers up prime SERP real estate to anyone who can rank in it. Digital Marketing Works have taken a closer look at how Google determines which New York hotels it serves up. Key findings include:
Be sure to check back next week for more digital marketing news. Want to expand your digital marketing knowledge and to encourage your business to thrive online? Please get in touch with the Fresh Egg team today to hear about our ideas for a changing marketplace.