The strength of any digital marketing campaign is found in combining your resources and channels to achieve the greatest impact possible. All of the marketing channels a company utilises can work in their own silos, but they will never reach full … Read more
In this fortnight’s digital marketing news, we talk about booking hotels within SERPs, Facebook’s competing against YouTube, desktop searching on Instagram and the removal of custom backgrounds on Twitter.
Hotel Booking within Google … Read more
In this fortnight’s digital marketing news, we talk about the updates to Twitter’s Audience Insights, Google Search Console, new YouTube shopping adverts and iOS indexing in Google.
Twitter updates Audience Insights
The Audience … Read more
UPDATE - June 2015
We put this blog post together nearly two years ago and as I’m sure you’re aware, when it comes to social media, two years is a lifetime. At the time of the original post (below) in 2013 Instagram had 100 million … Read more
In this fortnight’s digital marketing news, we talk about Google’s ‘Mobilegeddon’, Facebook statistics, Twitter’s firehose to Google and design changes to Promoted Tweets.
Google’s Mobile-Friendly update is … Read more
In this fortnight’s digital marketing news, we talk about Twitter’s updates to quoting, its apps, homepage and new tool Curator, Google’s changes to in-depth articles and YouTube’s ad-free subscription service.
Twitter’s … Read more
For this fortnight’s digital marketing news, we talk about Google’s doorway page algorithm, Facebook’s new payments system, Twitter testing homepage redesigns, YouTube introducing cards, and the rise of Meerkat.
Google’s … Read more
Since its inception in 2011 (yes, it really was that long ago), little has been known about Google’s social network , ‘social layer’. Brands, businesses and individuals alike have been unsure of the value of the product, and … Read more
In this fortnight’s digital marketing news, Google announces upcoming mobile-friendly ranking factors and app indexing; Instagram introduces carousel adverts and the big Google+ break up.
Mobile-Friendly Factors and App Indexing to Be … Read more
Online fashion giant ASOS has launched a social sign-in for new customers, seemingly the first retailer to do so at the checkout, offering its fans an easier way to shop as they socialise.
The retailer, which last year generated sales up 27% … Read more