The Fresh Egg blog
Latest digital marketing news
As you’ve probably heard, Facebook has filed for its IPO (International Public Offering). In the supporting documentation, a list detailing some of the risks to the company was made. This included the following:
I initially thought listing mobile activity as a possible factor in Facebook’s downfall was odd; I assumed that it meant users were accessing Facebook more often. Admittedly I hadn’t thought about the loss of revenue because of the lack of ads on the mobile platform. However, at the same time adding adverts in the future (which I have no doubt will happen) will reduce the usability of mobile apps, which could put people off using them.
I also can’t see mobile operating systems or networks not being compatible with Facebook in the future since one of the major selling points of phones today is Facebook’s social integration capabilities.
Do any of these risks surprise you?
Twitter has made its enhanced brand pages available to more advertisers, the move aiming to build better relationships with current advertisers. Twitter has confirmed that they will continue to roll out such pages in the next few weeks. “Great!” I hear you all cry, “I can get one for my business/client’s business!” Well, yes, you can, provided that you spend $25k on a sponsored tweet or trending topic. The benefits of the new style page are the ability for brands to tweet messages with more than 140 characters as well as have banner ads and sticky tweets. Companies that already have the brand page include Coca Cola, ASDA, American Express and charity the Red Cross.
An advert for an Android tablet that mocks Steve Jobs has sparked outrage this week. The advert for the ActionPad made by Action Electronics features Taiwanese comedian and impersonator Ah-Ken. Ah-Ken is dressed in Steve Jobs’ trademark black turtleneck and jeans and at the end of the adverts says: “Thank God I get to play with other tablets.”
Action Electronics spokeswomen Chelsea Chen told Reuters that Apple should see nothing wrong with the advert: “Steve Jobs always promoted things that were good for people, Apple products, so his image can also promote other things that are good.”
Apple are yet to comment on the advert, but it is common knowledge that Steve Jobs felt that Google’s Android OS was a rip off of Apple’s iOS.
As mentioned earlier, Facebook has filled for IPO, so let’s look at the stats!