The lines between paid and organic search marketing are increasingly blurred and, with the announcement from Google that they will now be offering Expanded Text Ads , there are some who have the opinion that this is only going to get worse.
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UPDATE: Since the initial announcement made by Gary Illyes at Pubcon, Google has released new information via its Webmaster Central blog . This clarifies that, rather than being two separate indexes, the existing index will become mobile-first. … Read more
Google has just announced that the long-awaited Penguin 4 update is rolling out. As part of the complex array of ranking signals used in the algorithm, Penguin specifically deals with link quality issues , both on and off-site.
Key points … Read more
Why include Google Street View on your website?
There are a number of reasons why you might want to include Google Street View … Read more
The launch of the AMP project is big move for mobile search, with a reported four-fold improvement in page speed according to Google. Therefore, it is definitely something to pay attention to and has the potential to shape user expectations for … Read more
For the last 15 years, ads have been a prominent fixture within our search experience. Google has generally always adhered to the same format: three ads above the organic results and a varying number appearing on the right-hand side … Read more
It’s another Facebook fortnight in our newest digital marketing news roundup. Find out about its newest Q4 stats, Sports Stadium hub, the upcoming rollout of Reactions and live streaming.
You can also listen to our team discuss the news … Read more
For businesses and their marketing teams, understanding the key factors that determine the ranking of a website in Google’s search results can be a tricky proposition. The algorithms that power the search engine are evolving quickly, and … Read more
In this fortnight’s digital marketing news, find out about the delayed Google Penguin algorithm update, live video streaming on Facebook, Twitter’s no-longer cropped photos and changes to Google’s local and entertainment search … Read more
Google Trends is an extremely useful tool for both digital marketers and business owners. The tool provides valuable insight into the relative popularity and interest in search terms/topics over a period of time. It also provides information … Read more