Google has just announced that the long-awaited Penguin 4 update is rolling out. As part of the complex array of ranking signals used in the algorithm, Penguin specifically deals with link quality issues , both on and off-site.
Key points … Read more
The principle link one could build between this week’s news items is the building of links. So allow us to quickly segue into a round up that features a defence of links from the very top of Google’s webspam team, a ‘nofollow’ directive for guest … Read more
Yesterday, Google unveiled a new tool that allows webmasters to disavow links via Google Webmaster Tools. This means that those who have been caught up in link spam and received a message from Google about unnatural links being detected can upload … Read more
Links are all-important to the web, and to search engines. Search engines use all sorts of analysis of links not only to find new URLs, but also to determine the relative importance and priority of any URL in the web as a whole. Search engines … Read more
The SEO industry is forever changing and forever increasing in demand. If you are not active in the industry then you are going to miss out on a whole lot of fresh stuff. The industry changes in an instant so you need to be on top of your game … Read more