For the last 15 years, ads have been a prominent fixture within our search experience. Google has generally always adhered to the same format: three ads above the organic results and a varying number appearing on the right-hand side … Read more
Image copyright: Bartosz Durczewski, iStock
The ability to write stand-out headlines is an art form; it has to explain the story to the reader concisely but it must also hook them in and make them want to carry on reading. It can be a tricky … Read more
In this fortnight’s digital marketing news, find out about the delayed Google Penguin algorithm update, live video streaming on Facebook, Twitter’s no-longer cropped photos and changes to Google’s local and entertainment search … Read more
An article published by Bloomberg on 26 October 2015 revealed for the first time that, significantly, an artificial intelligence (AI) system codenamed RankBrain was launched by Google earlier in 2015. The news highlights the search engine’s … Read more
It’s been a busy few weeks in digital marketing with updates from all the big players including Google, Bing, Facebook and Instagram. Read about updates on conversational search, close variant matching and like-gating in this fortnight’s … Read more
Hello and welcome to Fresh Egg’s Digital Marketing News. In this edition, we talk about title tags, Google’s new restaurant filter, PostJoint’s penalisation, The F8 conference, Pinterest Guided Search and the potential death of … Read more
There has been an explosion of 'not provided' data in recent days now that Google has made search queries full-time HTTPS. How monumental is this to the SEO industry?
While there has been a great deal of conversation and debate, the simple … Read more
Welcome once more to the Digital Marketing News Round Up. This week: Microsoft overhauls Bing’s visual identity and streamlines its results pages, Google readies itself for marketing domination and the secrets of the search engine’s recently added … Read more
This week’s big news comes thanks to an antitrust investigation into Google’s dominance of the market by European regulators, leading to a change in the search results. You’ll also find some vital nuggets on new ways to view websites on smartphones … Read more
Thanks for joining us for #BingFriday at Fresh Egg; it’s been a great end to the week!
We’ve given you exclusive video footage of Stefan Weitz , a Bing in numbers infographic, opinions from industry luminaries and a brand new … Read more