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Twitter has announced a full redesign of their website. All new users will start with the new design immediately and it will be rolled out to everyone else in the coming weeks.
This follows the announcement that you are now able to upload multiple pictures and tag multiple users within tweets and the roll out of pop-up notifications for Direct Messages. Twitter hopes these new features will support the on-boarding process for new users as well as adding further functionality for existing users.
The new features and design changes include:
In comparison to the old design – as seen below on the Fresh Egg Twitter profile – there have been many layout changes in the redesign.
Image source: twitter.com/FreshEgg
These updates include:
Image source: twitter.com/flotus
Image source: twitter.com/adidas
Both images will be re-sized by Twitter when your Twitter design is upgraded, so there is no need to change or optimise these further at the moment. Some examples of big brands using the new design have been collated by Mashable here.
The custom background image has now been removed and replaced by a simple light blue colour on every profile. This removes the previous best-practise recommendation to have further branding or call to actions on your background. Brands will now need to utilise the new features, such as the cover image or pinning tweets, in order to replace this feature.
Your tweets now change size depending on the interaction and popularity of the individual tweet. As you can see in the example from John Legend below, this will help users find the best tweets while skimming through your feed.
Image source: twitter.com/JohnLegend
On other Twitter profile pages you can now filter what you see by the selections of ‘photos & videos’, replies or the normal unfiltered view. This highlights the increased need to use different formats within your Twitter feed, utilising imagery and responding to other users on the platform.
Image source: twitter.com/ZARA
Similar to Facebook’s pin feature, you can now pin a tweet to the top of your timeline. This will show this tweet first to anyone visiting your Twitter profile and is a great way to showcase a particular tweet that you feel best represents your brand. It could also give you an opportunity to further support what you are ‘about’ alongside your biography.
I asked two of our social media team’s opinions on the new design, here are their responses:
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