Very.co.uk is launching personalised homepages in a bid to create the best tailored shopping experience in the world, as personalisation steps up a gear.
Shop Direct, which owns Very.co.uk, believes personalisation will add £20m in sales … Read more
Content grouping is a great feature of Google Analytics (GA) that’s been around for a while now. It allows you to group content into a logical structure so you can analyse your website’s pages (or app) as a group instead of individually, … Read more
Non-human traffic from robots and spiders to your website is not new but so-called ‘bot traffic’ can be a nuisance in many ways. This post will show you how to identify bot traffic in your Google Analytics (GA) account and how you can … Read more
Despite the cynicism that surrounded Google Glass’s commerciality, tech fans still took a sharp intake of breath when Google revealed it was ending sales of the landmark device this week.
Tesco’s innovation team, Tesco Labs, may … Read more
Non-food ecommerce growth took a hit this December, according to new figures, as crowds flocked online to bag a Black Friday bargain displacing Christmas spend to November.
Retail sales figures from industry trade body the British Retail … Read more
Digital marketing best practice is a constantly shifting foundation, on which you might think it would be difficult to build a stable brand – but that’s not the case.
By monitoring rising trends and being prepared to adapt, your … Read more
Have you ever clicked through to a website in Google search results on your smartphone, only to find a horrible site that doesn’t render well? The tiny text strains your eyes, the links are too small to tap and the thought of having to scroll … Read more
On a recent project for Confused.com Fresh Egg was asked to build an SPA (Single Page Application) to provide users with local school and house price information from various web services and data points (the tool is embedded further down … Read more
Google has announced on its Webmaster Central Blog that it is ‘ starting to use HTTPS as a ranking signal’ .
Essentially, Google’s post on 6 August 2014, informed us that the search engine is introducing HTTPS as a ranking … Read more
There are a number of issues with e-commerce tracking in Google Analytics that can potentially cause big problems for your reporting. In the latest blog post in our e-commerce series, we get to grips with some of the most common problems to … Read more