23rd February 2017
Your content audit has identified gaps and exciting opportunities. Now you need a content marketing strategy which clearly maps out the road to achieving your business goals.
A content strategy is a roadmap for your content marketing. It shapes the content you need to create, how to create it and in what format. It indicates the audience groups to target, the relevant metrics to measure and the social and marketing plan for promotion.
A Fresh Egg content strategy will give you:
Your business will benefit from a Fresh Egg content strategy because it is:
Our strategy is focused on understanding your audience and how your content marketing can meet their needs. This approach creates the perfect platform to build trust and authority in the eyes of your audience, leading to more conversions.
Fresh Egg’s content strategies are founded on our suite of discovery products, including content auditing , and insight from your business. This line of reasoning, from discovery to strategy, provides a clear rationale for ongoing content creation, maximising the effectiveness of publishing.
Focused on delivering clear actions and best practice
Our strategy work enables you to plan and execute actual activity, based on the industry leading discovery and auditing work we carry out, enabling you to wring every last drop of value out of your content marketing efforts.
Our strategies benefit from sector-leading insight from all the digital disciplines across our business.
Informed by our skills mix
Our content team combines expertise from journalists and digital experts, creating a comprehensive and balanced skillset that ensures our strategies are fully focused on audience needs.
Enabling for in-house teams
Fresh Egg is very happy to produce work throughout the whole content cycle, but can also can help in-house teams become self-sufficient. “Give a man a fish, feed him for a day – teach a man to fish and feed him for a lifetime.” Our content services provide all the information necessary for in-house teams to make the most of our expertise
Google and search engine friendly
All of our audits, strategies and content are search engine friendly by default
Backed by industry experience
Fresh Egg has created strategies across many business sectors: insurance, recruitment, automotive, legal services, FMCG, fashion, commodity information providers, telecoms, health and fitness, electronic goods, transport, and more.
This experience means we start off with a high level of knowledge about your sector and the needs of your audience, as well as the competitive landscape you operate in, ensuring our strategy will give your business the tools it needs to improve its content marketing.
Research, industry news and analysis, plus the latest happenings at Fresh Egg
23rd February 2017
9th February 2017
7th February 2017
31st January 2017