Google has long been at the forefront of encouraging digital marketers and site owners to test and optimise their content. This is why it is no surprise to see a complete overhaul of their approach to site optimisation with the launch of a feature rich new testing platform, Optimize 360.
Optimize 360 leverages the formidable power of Google’s approach to data management and slots right in next to the other 360 brands covering Analytics, Attribution, Data Studio, Tag Manager and Audience Center. Indeed, the key advantage of 360 and the buzzword should be “integration”. Optimize 360 allows marketers out of the box to use GA audiences, integrate seamlessly with Adwords campaign and slice and dice test data to a superior level of granularity in Google Analytics. All this functionality comes within a neat easy to understand interface and simple test set up WYSIWYG editor.
Fresh Egg has been using Optimize 360 since its BETA phase, and is proud to be one of the first 3 UK companies to achieve certification for this exciting new tool. We offer both training on test set up with Optimize 360 and a range of optimisation and analytics services to help you get the best out of the platform.
As with all CRO programmes the key to testing success goes beyond the power of the technology; Fresh Egg remains uniquely positioned to help 360 clients get the best out of Optimize through our superior, trusted, rigorous approach to test planning and strategy.
Need help with Google Optimize 360? See how the Fresh Egg CRO team can help you make the most of the traffic your website is receiving, contact us today or call 0203 5531 322.