23rd February 2017
Inbound marketing is the pursuit of reach, quality traffic, engagement and conversions from a variety of sources.
Quality traffic from an array of sources
Inbound marketing is all about delivering relevant and quality traffic that is more likely to convert, not just from search engines, but from an array of sources.
This protects your site from over-reliance on a single channel or source, and delivers short, medium and long-term value and growth.
Earned and owned media
Our work looks to strengthen your website and brand-owned channels, as well as driving interest and ‘earning’ results.
Watch our head of inbound marketing, David Somerville, discuss what Inbound Marketing is and how it can help your business see measureable success.
Inbound marketing is an ongoing process. We therefore have a test and learn culture, which is reflected in our delivery process.
Aligning the findings of our discovery work to your stated objectives, we create a detailed plan of activity to deliver against those objectives
The outputs of this phase will be bespoke to your needs – depending on your own team’s resource and on how much ongoing activity you’d like us to manage. It could be:
We can assist you by doing hands-on work, or by working in more of a consultancy capacity and supporting your internal teams.
We report on what best suits your requirements – a one-page report summary, or a more comprehensive full report. Whichever you choose, our reporting is accurate, clear, and trustworthy
Whether we are working on a simple one-off task or a large multi-channel campaign, we will review progress and results. All learnings are recorded and fed seamlessly into future planning
Proven results across a wide range of sectors
Fresh Egg has a proven history of delivering highly successful inbound marketing campaigns, projects, consultancy and training for a wide variety of clients across a range of industries, including financial services, travel, motoring and retail
By focusing our work on reaching the right audiences in the right places, we can help you meet and exceed your digital marketing objectives and prevent future budget wastage
We agree with you exactly what we are aiming to achieve and deliver clear reporting of results against these metrics. This enables you to understand the return we are making on your investment
We are an integrated and multi-disciplined digital marketing agency
Calling on the expertise of a wide range of specialists helps us generate the best ideas. We also understand how to work with your internal team and third parties, leading to greater overall performance gain than is possible when inbound marketing is run separately.
"We were impressed with the ideas and service provided by Fresh Egg on the Free Glasses for Life campaign. We are very pleased with the outcome - all primary and secondary objectives were surpassed, resulting in increased site traffic, sales and email sign-ups."
An example of our Inbound marketing work
Digital marketing campaign
Fresh Egg has successfully proposed and implemented a creative competition designed to increase brand awareness, aid the generation of high quality evergreen content, and build relationships with key regional stakeholders.
Sykes Cottages is the UK’s leading independent cottage rental agency, offering a choice of over 4,000 holiday cottages across the UK and Ireland.
Working together, Fresh Egg and Sykes Cottages determined that Norfolk was one area in which the awareness and presence of the Sykes Cottages brand could be increased.
Fresh Egg was tasked with proposing, creating, and implementing a creative, content-led campaign that would meet the following objectives:
Fresh Egg devised the #whyilovenorfolk competition to invite advocates of Norfolk to share what it is they love about the county across a range of media formats. Designed to play on people’s pride for their home county, or favourite UK destination, people could enter the competition via an onsite form or on Twitter, using the hashtag #whyilovenorfolk.
To incentivise entries, and to begin building relationships with Norfolk businesses, a number of prizes were arranged, including Sykes Cottages vouchers, a donation to a Norfolk charity of the winner’s choice, and tickets to various Norfolk attractions.
In order to promote the competition, a member of the Fresh Egg team travelled to Norwich to film local people sharing why they love Norfolk. This video, along with a competition landing page on the Sykes Cottages website and other supporting content, was then used to promote the competition to Norfolk related websites and businesses, including tourist organisations, radio stations and magazines.
The #whyilovenorfolk competition received 1,270 entries across Twitter and the onsite entry form during the month-long period over which it ran.
The total reach of posts made to promote the competition on Facebook was 192,603 people, while the total reach of tweets was 98,700 people.
The onsite competition page received 367 page likes on Facebook, and received 3,635 page visits.
The competition helped generate relationships with tourist organisations in Norfolk that Sykes Cottages had previously not worked with – one of the key objectives for the campaign from the outset.
It was featured on a number of highly relevant websites throughout the campaign, including Norfolk tourism sites and national magazines. The competition was also promoted in a local radio advertisement and in Norfolk-related enewsletters.
As planned, after the competition had ended, Fresh Egg created a unique and compelling piece of evergreen content – A Visitor’s Guide to Norfolk – using some of the high calibre entries to the competition. This was presented in both downloadable PDF format and a content-rich landing page, from where the guide could be downloaded.
The visitor’s guide, created from some of the best entries to the competition, then provided a second element to construct offsite promotion around, again enabling the development of enduring relationships with key stakeholders in Norfolk.
“As one of our first content-led campaigns, the #whyilovenorfolk campaign has been highly successful. Fresh Egg’s idea to draw upon people’s own knowledge of Norfolk and utilise this in the creative piece has given the final content a real sense of authenticity, making it even more useful and appealing to those looking to visit Norfolk.”
Research, industry news and analysis, plus the latest happenings at Fresh Egg
23rd February 2017
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31st January 2017