Case studies from a selection of our clients
Creation of content hub drives revenue and customer engagement
Fresh Egg creates content hub for online leasing broker Nationwide Vehicle Contracts to help improve customer understanding of vehicle leasing and increase finance form submissions.
For many, it can be unclear how the various financial aspects of car and van leasing work. To help give Nationwide Vehicle Contracts’ customers (and potential customers) a clearer picture of their options, Fresh Egg devised and implemented the creation of a content hub that was required to:
From the outset, it was clear there was scope to expand on existing onsite information to help explain how leasing works to potential customers.
What needed to be determined was the exact nature of the new content and pages that were to be created.
Nationwide Vehicle Contracts has two broad yet distinct audiences – personal leasers and business leasers. And so, two content hubs were actually created – Personal vehicle leasing and Business vehicle leasing – as part of the Useful Guides for Motorists section of the site.
Fresh Egg identified the key questions being asked by customers and analysed relevant search data from the industry to determine what information was being looked for by potential customers.
Fresh Egg’s content, inbound, social, technical SEO, design and development teams worked together to plan, create, promote and refine the content hubs. The range of content published within the hubs includes:
The hub has been a resounding success, continually driving revenue to the business on a monthly basis, as well as engaging customers who are undecided on the lease option that is best for them.
> Content hub readers have contributed over £200,000 to the site since the hub launched in late 2014
> Content hub readers convert at double the rate of those who haven’t read the content
> The content hub has generated over 60,000 pageviews within six months of the content launching
> The content hub has contributed a significant amount of new finance applications to lease a vehicle
> Customers and potential customers continue to leave positive feedback via the onsite feedback form that is present at the end of each page within the content hub