Our approach blends the optimum mix of digital marketing disciplines to achieve your business and marketing objectives in the most effective way

Our approach

Performance optimisation is an ongoing process, and our test and learn culture is reflected in our digital marketing approach. For new customers this cycle of activity is preceded by a detailed discovery project.

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Discovery

During discovery we audit the integrity and effectiveness of your web analytics framework, build a detailed understanding of the search, purchase and other online behaviour of your target customer groups, review how traffic from different channels converts on your site and complete a deep-dive audit of your digital channel performance.

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Planning and
setup

After reviewing the detailed discovery audit reports, plus our SWOT analysis and prioritised action recommendations together with your team, we then agree the scope of our ongoing activities and set clear and measurable objectives for our work.

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Execution

Your integrated digital marketing team will be made up of a range of specialists working together to achieve agreed objectives. Ongoing activity includes monitoring, maintenance, project and campaign tasks running concurrently under the direction of your senior account manager.

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Reporting, analysis
and insight

We provide all of our integrated digital marketing customers with a top line performance dashboard including visit, conversion, assisted conversion and revenue data for each channel. This regular performance reporting – delivered with an analysis of the data - gives actionable insight into your channel and conversion performance each week or month.

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