GA Training, Insight and Web Analytics Training Courses - Fresh Egg
 

Web Analytics and Insight Training

Expert Analytics training from Google certified partners

Implement web tracking and interpret important data with our Google Analytics training courses – expert training from Google certified partners.

Our Analytics and Insight training courses ensure we have training suitable for you no matter where you are in the learning journey. With engaging interactive sessions, you'll leave the training course with a wealth of knowledge and practical ways to implement what you have learnt.

Enhance your web tracking and data interpretation skills with knowledge from industry experts, book a course with Fresh Egg today.

Insight training courses by type

Standard courses

Introduction to Google Analytics – Standard Course 25/01/2017 10:00 - London

6 Remaining tickets

Ticket - Full price
£395.00

This introductory one-day course covers four knowledgeable sessions and will provide attendees with a thorough tour of Google Analytics. At the end of the course, you will be familiar with the interface and its different reporting options, as well as confident in tagging and tracking campaigns, customising the dashboard and producing your own bespoke analysis reports.

Also covered is the methodology in creating a measurement framework to track your site’s progress, and structuring accounts for multiple sites.

Who this course is for: marketing and e-commerce executives and managers; those with limited or no previous experience of web analytics or Google Analytics.

All required equipment will be provided at the venue.

Session One – getting to know Google Analytics
• Introduction and agenda
• The measurement framework
• Structuring and navigating the Google Analytics accounts
• Audience reports

Session Two – other reporting dashboards
• Acquisition reports
• Behaviour reports
• Conversion reports

Break for lunch (provided)

Session Three – tagging and customisation
• Effective campaign tagging
• Customising your data

Session Four – beyond the basics
• Ad-hoc data analysis
• Customising the GA interface
• Summary and recap
• Questions and answers

This course allows a user with no prior experience with Google Analytics to navigate confidently around the dashboard, getting the data they need and matching this to a measurement plan to provide strategic goals. Attendees will also be able to track campaigns and create their own custom reports and dashboards to present data and insight.

With course places limited to only six people, we ensure there is an excellent trainer to attendee ratio. All courses are run by GA-qualified professionals, from a Google Analytics certified partner. Fresh Egg also offers 30 days support after the course date. 


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Introduction to Google Analytics – Standard Course 01/03/2017 10:00 - London

6 Remaining tickets

Ticket - Full price
£395.00

This introductory one-day course covers four knowledgeable sessions and will provide attendees with a thorough tour of Google Analytics. At the end of the course, you will be familiar with the interface and its different reporting options, as well as confident in tagging and tracking campaigns, customising the dashboard and producing your own bespoke analysis reports.

Also covered is the methodology in creating a measurement framework to track your site’s progress, and structuring accounts for multiple sites.

Who this course is for: marketing and e-commerce executives and managers; those with limited or no previous experience of web analytics or Google Analytics.

All required equipment will be provided at the venue.

Session One – getting to know Google Analytics
• Introduction and agenda
• The measurement framework
• Structuring and navigating the Google Analytics accounts
• Audience reports

Session Two – other reporting dashboards
• Acquisition reports
• Behaviour reports
• Conversion reports

Break for lunch (provided)

Session Three – tagging and customisation
• Effective campaign tagging
• Customising your data

Session Four – beyond the basics
• Ad-hoc data analysis
• Customising the GA interface
• Summary and recap
• Questions and answers

This course allows a user with no prior experience with Google Analytics to navigate confidently around the dashboard, getting the data they need and matching this to a measurement plan to provide strategic goals. Attendees will also be able to track campaigns and create their own custom reports and dashboards to present data and insight.

With course places limited to only six people, we ensure there is an excellent trainer to attendee ratio. All courses are run by GA-qualified professionals, from a Google Analytics certified partner. Fresh Egg also offers 30 days support after the course date. 


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Advanced courses

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Data Insights with Google Analytics – Advanced Course 22/02/2017 10:00 - London

2 Remaining tickets

Ticket - Full price
£395.00

This one-day, four session course is ideal for digital professionals who are already familiar with Google Analytics, but are seeking to gain a higher level of insight and analysis from their data. As well as getting a quick refresher on the features and functionality of the Google Analytics platform, attendees will learn about measurement strategy, data efficiency, effective tagging and creating custom dashboards to provide better insight into site activity.

Who this course is for: digital professionals familiar with Google Analytics; marketing and e-commerce managers and strategists; regular Google Analytics users.

All required equipment will be provided at the venue.

Session One – web analytics and GA refresher
• Measurement strategy: what to measure and why
• Best practice account structuring
• Excluding unwanted traffic data
• Data collecting and sampling
• The ABC reporting framework
• Key metrics and dimensions in GA
• Reporting options and visualisations
• Report filters and regular expressions

Session Two – key reports and functionality
• Real time reports
• Key audience reports
• User explorer
• Demographics and interests
• Mobile and technology
• User flow reports
• Customising your data
• Event tracking and custom dimensions

Break for lunch (provided)

Session Three - key reports and functionality part 2
• Behaviour reports
• Measuring and understanding engagement
• Content performance analysis
• Site performance analysis
• Using and leveraging search insights
• Customising the GA interface, reports and dashboard
• Setting up alerts
• Using shortcuts

Session Four - key reports and functionality part 3 and round-up
• Conversion reports
• Prioritising conversions
• Enhanced e-commerce features
• Multi-channel funnels and understanding attribution
• Advanced segmentation
• Sharing and customising reports and dashboards
• Summary and recap
• Questions and answers

This comprehensive course covers a multitude of advanced reporting features in Google Analytics, as well as demonstrating how data, event tracking and reporting can be fully customised to support a measurement plan. With course places limited to only six people, we ensure there is an excellent trainer to attendee ratio.

With course places limited to only six people, we ensure there is an excellent trainer to attendee ratio. All courses are run by GA-qualified professionals, from a Google Analytics certified partner. Fresh Egg also offers 30 days support after the course date. 

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Bespoke courses

Need Insight or Analytics training that isn’t covered in the courses above? Note a problem! We can tailor-make bespoke training courses for your staff or department. Simply call us to discuss your particular requirements for number of trainees and level of course, and we’ll do the rest.

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Training venue

Fresh Egg Training Venue
Fresh Egg Ltd
One Drummond Gate
Victoria
London
SW1V 2QQ

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