Expert Analytics training from Google certified partners
Implement web tracking and interpret important data with our Google Analytics training courses – expert training from Google certified partners.
Our Analytics and Insight training courses ensure we have training suitable for you no matter where you are in the learning journey. With engaging interactive sessions, you'll leave the training course with a wealth of knowledge and practical ways to implement what you have learnt.
Enhance your web tracking and data interpretation skills with knowledge from industry experts, book a course with Fresh Egg today.
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This introductory one-day course covers four knowledgeable sessions and will provide attendees with a thorough tour of Google Analytics. At the end of the course, you will be familiar with the interface and its different reporting options, as well as confident in tagging and tracking campaigns, customising the dashboard and producing your own bespoke analysis reports.
Also covered is the methodology in creating a measurement framework to track your site’s progress, and structuring accounts for multiple sites.
Who this course is for: marketing and e-commerce executives and managers; those with limited or no previous experience of web analytics or Google Analytics.
All required equipment will be provided at the venue.
Session One – getting to know Google Analytics
• Introduction and agenda
• The measurement framework
• Structuring and navigating the Google Analytics accounts
• Audience reports
Session Two – other reporting dashboards
• Acquisition reports
• Behaviour reports
• Conversion reports
Break for lunch (provided)
Session Three – tagging and customisation
• Effective campaign tagging
• Customising your data
Session Four – beyond the basics
• Ad-hoc data analysis
• Customising the GA interface
• Summary and recap
• Questions and answers
This course allows a user with no prior experience with Google Analytics to navigate confidently around the dashboard, getting the data they need and matching this to a measurement plan to provide strategic goals. Attendees will also be able to track campaigns and create their own custom reports and dashboards to present data and insight.
With course places limited to only six people, we ensure there is an excellent trainer to attendee ratio. All courses are run by GA-qualified professionals, from a Google Analytics certified partner. Fresh Egg also offers 30 days support after the course date.
Need Insight or Analytics training that isn’t covered in the courses above? Note a problem! We can tailor-make bespoke training courses for your staff or department. Simply call us to discuss your particular requirements for number of trainees and level of course, and we’ll do the rest.
I highly recommend the Google Tag Manager Training with Fresh Egg. I attended the November training with little personal technical knowledge on the system or setting up tagging and left fully able to set up working tags and an understanding of the whole process. Our training leader (Kayleigh Rogers) has vast technical knowledge and her ability to explain …
"The team ran two excellent training sessions for us: GTM led by Kayleigh Rogers and GA led by Julian Erbsloeh, both sessions to demo the interface and troubleshoot common issues. The training sessions were for audiences with mixed prior knowledge levels but were both incredibly useful to everyone in the room. There was plenty of hands-on activity to …
"Fresh Egg has played a vital role in preparing and training the digital team here at KFH. Julian Erbsloeh [head of insight] at Fresh Egg led an excellent training session recently on Google Analytics. He had the team spend time in GA Academy ahead of time, which resulted in a very productive training session."