Improve your knowledge of paid search
Learn how to structure and run successful, profitable campaigns on PPC, Adwords and other bid platforms with a training course from Google certified partner Fresh Egg.
Our biddable training courses ensure we have training suitable for you no matter where you are in the learning journey. With engaging interactive sessions, you'll leave the training course with a wealth of knowledge and practical ways to implement what you have learnt.
Enhance your paid search knowledge from industry experts, book a course with Fresh Egg today.
10 Remaining tickets
This 1-day introductory course on biddable media is based around four, 1h 10 minute sessions. By the end of the day you will be able to set up an Adwords/PPC account in Google or Bing, know the relevant terminology and be comfortable with writing ad copy, targeting appropriate keywords and managing the ongoing campaign using bid management and budget management strategies. Also covered are basic account optimisation techniques to ensure that the paid search campaigns remain profitable easy to manage and maintain.
Who this course is for: marketing and e-commerce executives; those new to paid search and biddable media marketing.
All required equipment will be provided at the venue.
Session One – introduction and familiarisation
• Introduction to Google Adwords and PPC campaigns
• Biddable terminology
• Navigating the Adwords and Bing interfaces
Session Two – keywords and account structuring
• Keyword research and methodology
• Structuring and organising your account
• Campaign settings
Break for lunch (provided)
Session Three – keyword strategies and ad copy
• Keyword match types
• Using negative keywords
• How to write great ad copy
Session Four – managing your campaigns
• Bid management techniques
• Budget management techniques
• Basic account optimisation
This course provides a comprehensive introduction in getting a biddable paid search campaign up and running on Google and Bing, and gives attendees the core knowledge in how to structure, monitor and optimise accounts and campaigns on these platforms.
Fresh Egg is a certified Google Adwords partner, and provides 30 days online support after the course.
Need Biddable or Paid Search training for a particular group or topic? Fresh Egg can provide customised training for businesses and groups on whatever subject you require. If you’d like to talk to us about a bespoke training course package for your department or employees, just drop us a line and we’ll be happy to help.
“The team ran two excellent training sessions for us. Both sessions to demo the interface and troubleshoot common issues. There was plenty of hands-on activity to ensure everyone was engaged throughout the training. We’d love to work again with Fresh Egg team and I would highly recommend.”
Really appreciated Nate’s time and as is always the case, the most interesting conversations were those that took place around the course content. The AdWords walk through was invaluable but the day also sparked ideas about structure, team, and processes that I think will make a real impact moving forwards.