CRO Training Courses, Conversion Rate Optimisation Training - Fresh Egg
 

CRO Training

Learn how to improve your website performance with industry experts

As an Optimizely 3* partner and Google Optimize 360 certified business, you can be assured you’ll be learning from the best. Our CRO experts will help you in your understanding of how you can improve digital performance.

Our standard, advanced and bespoke CRO training courses ensure we have training suitable for you no matter where you are in the learning journey. With engaging interactive sessions, you'll leave the training course with a wealth of knowledge and practical ways to implement what you have learnt.

Learn CRO from industry experts, expand your knowledge, book a course with Fresh Egg today.

CRO training courses by type

Standard courses

Conversion Rate Optimisation (CRO) - Standard Course 19/04/2017 09:00 - London

6 Remaining tickets

Ticket - Full price
£395.00

Over four, 1h 10 min sessions, this course will give you a fundamental grounding in CRO and how it affects the return on investment for your business. You will learn how to analyse a website to identify the priority sections and audiences, and what opportunities and conversion blockers are in play. This will form the basis of a prioritised split testing plan, which you will be shown how to run properly to ensure accurate and insightful data is received, in order to monitor the impact of planned changes.

Finally, you will learn how to analyse, report and share findings from the tests to inform stakeholders and also to refine further testing strategies.

Who this course is for: digital marketing and e-commerce managers and executives; those with no prior experience of CRO campaigns or having tried unsuccessful campaigns in the past.

All required equipment will be provided at the venue.

Session One – introduction to CRO and Quantitative Analysis
• Explanation of the CRO process
• Calculating ROI and how changes in CRO affects the bottom line
• Quantitative analysis and why it’s important
• Analysing GA traffic reports
• Calculating “leakage” on a website

Session Two – qualitative analysis
• Qualitative analysis and why it’s important
• Different methods of qualitative analysis
• Removing blockers and increasing persuasion
• Creating test hypotheses

Break for lunch (provided)

Session Three – creating and running a test roadmap
• The value of a test roadmap and how to prioritise tests
• Different split test methods and their strengths and weaknesses
• How to set up and run split tests that give accurate results

Session Four – interpreting results to boost business
• How to determine when tests are finished
• Post-experiment segmentation
• Estimating impact
• Reporting to stakeholders and other teams
• Using testing data to inform other channel activity

By the end of the course, you will be confident in creating a testing plan, putting it into action and analysing relevant data to make insightful changes that improve results on your website.

Fresh Egg are 3-star partners with CRO service providers Optimizely, and offer 30-day online support following the training course.

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Google Optimize 360 - Standard Training 14/06/2017 09:00 - London

6 Remaining tickets

Ticket - Full price
£395.00

Over four, interactive sessions, this course will give you a fundamental grounding in Google Optimize 360 and how it differs from other CRO platforms such as Optimizely and VWO.

You will get to know how to use this new platform from Google to enhance your website performance.

Who this course is for: Conversion service personnel, front-end developers, web analysts and insight teams, senior marketeers with an interest in split testing.

All required equipment will be provided at the venue.

Session One – what is Optimize 360?
• Setting up Optimize 360
• I
ntegrating Google analytics with Optimize 360
• 
Interface and functionality run through
• 
Understanding the pros and cons of Optimize 360

Session Two – setting up and running tests
• Creating an experiment
• Using the WYSIWYG and Code editor
• Setting up goals and audiences
• Set up best practices

Break for lunch (provided)

Session Three – Optimize 360 workflow
• Why do you need a good workflow to work with Optimize 360
• Project/test scoping
• Assessing requirements in Optimize 360

Session Four – analysing results GA/360
• The results dashboard in GA and Optimize 360
• Analysing results and finding next steps
QA

By the end of the course, you will be confident in creating a testing plan, putting it into action and analysing relevant data to make insightful changes that improve results on your website.

Fresh Egg are 3-star partners with CRO service providers Optimizely and one of the first to gain Google Optimize 360 certification in the UK.

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Advanced courses

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Conversion Rate Optimisation (CRO) - Advanced Course 17/05/2017 09:00 - London

6 Remaining tickets

Ticket - Full price
£395.00

This advanced level CRO course spans four, 1h 10 min sessions and will take your analysis of conversion and business ROI to the next level. In addition to refining many of the core topics in our standard course, you will learn how to deep-dive into analytics reports in greater detail, using advanced segmentation to identify issues, opportunities and new ideas for testing. Running multiple split tests will be covered, including how to ensure these are SEO-friendly, and you will learn how to run immersive user testing and personalisation to drive better results for your site.


Who this course is for: attendees who have previously taken the standard CRO course; experienced digital and e-commerce managers and executives; data analysts.


All required equipment will be provided at the venue.

Session One – advanced quantitative analysis
• Gaining insight from traffic reports in Google Analytics
• Calculating “leakages” from lost conversions
• Using advanced segmentation to identify issues for specific audiences

Session Two – deep-dive qualitative analysis
• Immersive research
• Remote user testing
• Customer support teams and stakeholder interviews
• Creating detailed test roadmaps

Break for lunch (provided)

Session Three – advanced split testing techniques
• Removing blockers and adding persuasion
• Running multiple split tests at the same time
• SEO-friendly CRO
• Integrating test data with analytics tools

Session Four – personalisation
• Demystifying personalisation
• How to generate personalisation ideas
• Using first, second and third party data for personalisation
• High value personalisation techniques to get started with

At the end of the course you will be ready to supercharge your CRO campaigns using advanced data insights into your customers, and the ability to conduct multiple tests to influence their conversion on your website.

Fresh Egg are 3-star partners with CRO providers Optimizely, and offer 30 days online support after the training course.

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Bespoke courses

Need Conversion Rate Optimisation training that isn’t covered in the course descriptions? Fresh Egg can supply bespoke training solutions to suit whatever level or group size you require. For tailor-made, custom training packages, simply get in touch and tell us what you need.

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Talk to us about your specific training requirements

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Training venue

Fresh Egg Training Venue
Fresh Egg Ltd
One Drummond Gate
Victoria
London
SW1V 2QQ

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