GTM Training | Google Tag Manager Training Courses - Fresh Egg

Google Tag Manager Training Courses

Expert Google Tag Manager (GTM)  training from certified partners

Learn how to use Google Tag Manager and get started tracking important information and events on your website - expert training from Google certified partners.

About the training

Google Tag Manager (GTM) is an exciting and flexible solution to assist marketers installing, tracking and monitoring tags on a website. Our course runs through the basic elements of the data layer, event tracking, and works through a practical example using Google Analytics to start capturing event behaviour on a website. Attendees will finish the course with a thorough understanding of the GTM interface, the process used by tag manager, and how to implement practical and useful event tracking on their own sites.

Get ahead of the curve with Google Tag Manager and book your course with our Google-accredited professional trainers today.

"Fresh Egg provided me with a great introduction into tag management, displaying vast knowledge in an easy to understand format. I was impressed with Kayleigh’s ability to cater to the needs of the participants involved. What I learned here will be very useful in the future."

Charlie Moore

Digital Marketing Executive – Hudson

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This one day course has four 1h, 10 minute sessions that will introduce you to Google Tag Manager. Attendees will leave with a full understanding of the tag management solution, its features and limitations, and have conducted several practical exercises to implement tagging for Google Analytics and custom events in a trial environment. 

Who this course is for: marketing and e-commerce executives and managers; those with no previous experience of Google Tag Manager.

All required equipment will be provided at the venue.

Session One – Starting out with Google Tag Manager (GTM)

  • What is Google Tag Manager?
  • What is a tag?
  • What are the benefits of Google Tag Manager?
  • How to plan a GTM implementation
  • The structure of GTM

Session Two – The Google Tag Manager interface

  • Navigating GTM
  • User management
  • Versions and Workspaces
  • The container

Break for lunch (provided)

Session Three – Setting up Google analytics page view and events

  • Best practice process for setting up new tags
  • The standard GA page view tag
  • Testing the pageview tag
  • How to track elements on the page
  • Tracking outbound links
  • Using other template tags such as AdWords

Session Four – Trouble-shooting and your questions answered

  • Problems with tracking triggers
  • The data layer
  • Your GTM questions answered 

At the end of the course, candidates will be familiar with structuring the GTM, using tags for different purposes, and overseeing the correct implementation on a website. Courses are run by trainers who are Google Certified Partners. Fresh Egg also offers 30 days online support following the conclusion of the course.

What people say...

Why train with us?

  • Our training courses delivered by Google Certified Partners
  • Hands-on training session
  • Small dedicated class sizes
  • Lunch provided for attendees
  • Central London training location

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Training venue

Fresh Egg Training Venue
Fresh Egg Ltd
One Drummond Gate

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