Expert Google Tag Manager (GTM) training from certified partners
Learn how to use Google Tag Manager and get started tracking important information and events on your website - expert training from Google certified partners.
Google Tag Manager (GTM) is an exciting and flexible solution to assist marketers installing, tracking and monitoring tags on a website. Our course runs through the basic elements of the data layer, event tracking, and works through a practical example using Google Analytics to start capturing event behaviour on a website. Attendees will finish the course with a thorough understanding of the GTM interface, the process used by tag manager, and how to implement practical and useful event tracking on their own sites.
Get ahead of the curve with Google Tag Manager and book your course with our Google-accredited professional trainers today.
"Fresh Egg provided me with a great introduction into tag management, displaying vast knowledge in an easy to understand format. I was impressed with Kayleigh’s ability to cater to the needs of the participants involved. What I learned here will be very useful in the future."
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This one day course has four 1h, 10 minute sessions that will introduce you to Google Tag Manager. Attendees will leave with a full understanding of the tag management solution, its features and limitations, and have conducted several practical exercises to implement tagging for Google Analytics and custom events in a trial environment.
Who this course is for: marketing and e-commerce executives and managers; those with no previous experience of Google Tag Manager.
All required equipment will be provided at the venue.
Session One – Starting out with Google Tag Manager (GTM)
Session Two – The Google Tag Manager interface
Break for lunch (provided)
Session Three – Setting up Google analytics page view and events
Session Four – Trouble-shooting and your questions answered
At the end of the course, candidates will be familiar with structuring the GTM, using tags for different purposes, and overseeing the correct implementation on a website. Courses are run by trainers who are Google Certified Partners. Fresh Egg also offers 30 days online support following the conclusion of the course.
“The team ran two excellent training sessions for us. Both sessions to demo the interface and troubleshoot common issues. There was plenty of hands-on activity to ensure everyone was engaged throughout the training. We’d love to work again with Fresh Egg team and I would highly recommend.”
Really appreciated Nate’s time and as is always the case, the most interesting conversations were those that took place around the course content. The AdWords walk through was invaluable but the day also sparked ideas about structure, team, and processes that I think will make a real impact moving forwards.
"Fresh Egg has played a vital role in preparing and training the digital team here at KFH. Julian Erbsloeh [head of insight] at Fresh Egg led an excellent training session recently on Google Analytics. He had the team spend time in GA Academy ahead of time, which resulted in a very productive training session."
"The team ran two excellent training sessions for us: GTM led by Kayleigh Rogers and GA led by Julian Erbsloeh, both sessions to demo the interface and troubleshoot common issues. The training sessions were for audiences with mixed prior knowledge levels but were both incredibly useful to everyone in the room. There was plenty of hands-on activity to …
We have been really impressed with the quality and thoroughness of Fresh Egg’s initial discovery and insights work and many of the tests that have subsequently been carried out have produced results that have surpassed expectations. The professionalism demonstrated delivering performance improvements, the responsiveness to our concerns and the positive …
I highly recommend the Google Tag Manager Training with Fresh Egg. I attended the November training with little personal technical knowledge on the system or setting up tagging and left fully able to set up working tags and an understanding of the whole process. Our training leader (Kayleigh Rogers) has vast technical knowledge and her ability to explain …