Case studies from a selection of our clients
Infographic delivery and management
Fresh Egg successfully created a data-led infographic for Vodafone Australia within a short timeframe.
Vodafone Australia briefed Fresh Egg on the creative delivery of an infographic which summarised Network facts and achievements for 2013, to be visually represented in a fun and engaging way.
Relevant data was gathered by Vodafone Australia and analysed by the Fresh Egg Australia project team for inclusion in the graphic.
Fresh Egg worked closely with Vodafone Australia to fulfil the brief: to tell a story about Vodafone Australia that people could relate to, highlight some of the exciting things the company has achieved, create a feeling of customers belonging to something special and to drive talkability in social channels.
The infographic was shared via Vodafone Australia’s social channels including, the blog, Facebook Twitter and Google+. It was also shared with select bloggers and journalists directly.
Within three days of publishing the infographic on Vodafone Australia’s social channels, it had reached no fewer than 233,000 people.
It generated hundreds of clicks, comments, likes, and retweets in the same period of time. After this initial burst, reach continued to climb.
“A huge thanks to Mark Rimmer and Mike Hagley from Fresh Egg who worked with us to get this out the door on time. We hope to see much more of this visual, shareable and engaging content throughout 2014.”