Useful digital marketing resources
Download this template to create your own measurement plan – a vital framework to help you track the performance of your website against your business objectives.
This Excel spreadsheet offers you a simple way to create a digital marketing strategy that outlines how your online channels can work together to provide tangible results for your business.
It is not enough to create a website simply for an online presence – you need to make your digital presence work for your brand and monitor its performance, so it helps you achieve your business goals.
Using web analytics software such as Google Analytics, you can see exactly what impact your website has on your business and how it can improve conversion, and help grow revenue. Tracking the right metrics means you can focus your campaigns properly, so that they achieve a specific objective.
But how do you know what specific metrics to track?
This template provides you with the framework needed to help you clearly measure the performance of your website in relation to your business objectives. You will identify key performance indicators (KPIs) for each objective and then measurable metrics for each KPI. From there, you will devise an implementation plan to ensure you reach these goals.
To get started, simply download the document and follow the instructions.
If you would like more information on setting up a measurement plan please read our blog post: How to Create a Measurement Plan and Why You Really Need One.