Fresh Egg Culture
28th November 2016
Rich environments to convert your customers
Fresh Egg builds high-performance, mobile-responsive websites that deliver a rich and engaging experience throughout the path to conversion.
To ensure that we deliver a site that works for your business and your customers, we start all projects by completing a scoping exercise to analyse your business objectives and processes, site administrator and user requirements, historic web performance data and system integration requirements.
Combined with our market-leading audience intent work, this creates a clear and refined specification and a smooth-running project delivered by a multi-disciplinary team including:
Our customers demand a secure, fast and reliable website infrastructure, so we use the latest industry standard Microsoft MVC .NET, HTML5, CSS and responsive design techniques and conform to robust industry standards.
We also design and build sites and blogs using WordPress, which can be made more secure through our WordPress maintenance contract.
Whether you require a microsite, a blog or an online store integrated with existing back office systems, you can expect a search engine optimised and accessible site with excellent visual appeal and navigation, optimal information architecture, integrated social actions and an easy-to-use CMS tailored to your specific requirements.
An example of our web design and development work
Mobile site design & build
Fresh Egg designed and built a mobile site for John Lewis Insurance to improve user experience and increase conversion rates of mobile users.
As part of the John Lewis Partnership, John Lewis Insurance offers a full range of insurance products and services.
Fresh Egg was required to build a mobile insurance site to:
Full scoping project analysed user data and clarified technical requirements to inform the best design and build of the client's site
Review of creative design, user navigation experience/flow, content and calls to action
Recommendations and optimisation on the prevention of site indexing issues such as duplicate content using canonical tagging, robots.txt, alternative pages and cross-domain sitemap configuration
Full optimisation for page speed, meta elements and URL structure, all built by a team of SEO experts
Use of Fresh Egg's simple content management framework
Mobile site built in the latest Microsoft MVC C# technologies – this is an industry standard framework for building fast, secure and scalable website solutions
Intelligent search to reduce the amount of typing required
Correct spacing for touch interaction, larger button click areas
Touch features such as swipe, and gestures made more obvious
Click to call links on phone numbers
Reduction of data entry fields on forms
Content structured first
Appropriate architecture and amount of text content
Modal windows and overlays avoided
Site speed and data download size optimisation
Research, industry news and analysis, plus the latest happenings at Fresh Egg