At Fresh Egg, our teams are empowered to adopt a ‘right first time' approach for web projects, made possible by completing thorough project scoping.
Scoping uncovers all of your requirements then explores and compares alternative solutions early in the process.
Poorly specified website projects frequently result in labour-intensive and costly iterative amendments that typically occur late on in the build process when issues arise that have not been fully considered at the outset.
To prevent this, we form a multi-disciplinary scoping team including specialists in insight and analytics, web design and development, organic search, content and social media, who take a data-driven approach to exploring the best ways of achieving your project objectives.
Scoping not only saves a large amount of time and money - it is also far more likely to lead to innovative, creative and effective solutions.
The time allocated to the scoping project includes the creation of a written solution specification document together with supporting data including the findings of our digital insights and audience, intent and search behaviour reviews.
This comprehensive blueprint builds on the findings of all of our areas of inquiry and includes page wireframes, recommended website architecture and hierarchy, user task modelling and site migration considerations.