Content marketing turns your brand into publisher by creating rich, engaging, search-friendly content tailored precisely for your audience. Creating content that they want, in a format they prefer, at a time when they need it.
At Fresh Egg we’re masters of content strategy, creating and delivering regular, helpful and inspiring content to a range of audiences at just the right time in the customer journey.
We know how to create content that builds trust, drives action, and amplifies your message whilst increasing SEO visibility.
Everything we do feeds into a cycle of learning, creating and refinement. We find out exactly what your customers need and how they need it, to deliver a highly targeted and bespoke solution.
Put simply, we put your brand in front of your audience when they need you the most, and know how to keep you there.
How content marketing transforms the customer journey
Introducing new customers to your brand with captivating content that solves problems, answers questions, entertains and inspires action and further research.
Making the research phase easy by creating content across the channels and devices they use, optimising your website for best user experience. Anticipating search triggers and easing to the next phase of the journey.
Proactively answering your audience’s search intent with product reviews, video, a cross-channel social campaigns and outreach to provide social proof and aid consideration. Optimisation of on site user experience would keep your brand one step ahead.
Making conversion easy by optimising content and site navigation and structure to ensure visibility in local search listings. Strong calls-to-action, persuasive copy and engaging imagery and video to help decision making.
Creating content to help customers get the most from your product or services, identifying which channels to host from and which media to showcase demos.
Making sharing easy with social integration, creating loyalty, reward and ‘share with a friend’ campaigns to boost recommendations.
Our approach to content marketing
Our customer journey mapping helps us see the world through your audience’s eyes. What are their challenges? What do they need? And more importantly, when, and why, do they need it? We use qualitative and quantitative content auditing to assess site performance, search engine visibility and engagement.
02 Strategic planning and set up
Armed with the insights from our Discovery, we do the thinking so you don’t have to, and get to work on your targeted content strategy. We create cross-channel content calendars to meet audience needs at all stages of the customer journey, and set up a detailed measurement plan to prove ROI.
Our multi-skilled team join forces across disciplines. We collaborate with you to create and promote superbly optimised and targeted content and outreach campaigns. Everything we create will be in response to the challenges identified in our Discovery. On the menu: beautifully crafted, impeccably timed content stories that your audience can’t help but engage with.
04 Reporting and analysis
Your time is as precious as ours so we keep things efficient with clear and concise reports. Engagement, organic visibility, traffic and conversion performance at the forefront – skipping the jargon that no one’s got time for.
Our five-step test and learn framework allows us to continually review content performance against industry trends, search algorithm updates and changes in your business goals. We call it The Content Cycle, and everything we learn is fed back into the cycle to enhance and enrich our approach to drive continued growth.