Fresh Egg Sells Out Vivid Sydney 2015 Event

Fresh Egg and The Hub are chuffed to announce that Mike Hagley’s Understanding your audience in the digital world event for this year’s Vivid Sydney on Friday 5 June has now completely sold out!

Speaking as part of the Vivid Ideas programme, Mike will be bringing invaluable audience targeting insight to the platform. His talk aims to provide benefit to businesses of all sizes, including yours – especially if improving conversions and boosting the bottom line are important business goals.

Achieving such targets is possible when you truly understand and reach your audience with the right message. Yet some businesses overlook their audiences because it’s perceived as too hard or there’s no time. The truth is, if you’re not switched on, you’ll run out of time as the search game is changing. Here’s where Mike can help your business stay on track.


“As this is my first Vivid Ideas, and the first time Fresh Egg Digital has been involved with Vivid, I’m really excited to be able to share our thoughts on audience targeting”

“As Google has been evolving ever since its inception 20 years ago, so too have our digital marketing strategies. Over the past five years, the search landscape has changed considerably, and this change has driven digital marketers to forgo their love for keywords, and instead focus on their target audiences. What is the intent of the searcher? What type of content are they looking for? Where are they located, and what device are they using?” 

Senior SEO engineer Mike Hagley


Missed out on tickets?

Don’t sweat it! Fresh Egg and Mike are happy to arrange a bespoke presentation to be delivered to your whole team at the office. If your heart’s really set on the Vivid show, you can always put your name down on our waiting list.

Get in touch with us now to join our ticket waiting list or arrange a private presentation.


About the presentation

Understanding your audience in the digital world

Do you have a clear picture of who your business, service or brand is engaging with online? Do you know where they spend most of their time on the web? If you answered ‘no’ to either of these questions, you’re in our target audience and need to read on!

In today’s crowded digital market, you have a better chance of attracting potential customers and breaking into a higher tier of natural conversion if you truly understand your audience. What is my audience interested in? What are their motivations to buy, and what device are they using to get online? These are all questions we can help you answer for your business.

The more you know about your target audience, the better you’re able to communicate with them. If you fully understand your customer, your brand and products will match the searcher’s intent, and almost sell themselves. In just under an hour, Mike Hagley’s workshop will put an end to the guesswork and help your business:

  • Discover how to identify your customer and audience groups
  • Find out what they search for at different stages of their buying journey and why
  • Learn where and how they search (digital marketplaces, social platforms and devices used)

Start driving a richer customer experience, for the right audience.


If you’d like to chat to one of our SEO or inbound marketing experts about improvements for your business and website, please get in touch with us today.