Friday Social Round Up: Facebook Verified Pages and Profiles, Sprout Social Integrates Google+ Pages, and Twitter’s Lead Generation Card
After the update-abundant nature of last week’s post, Facebook has said this is “to help people find the authentic accounts of celebrities and other high-profile people and businesses on Facebook”.
Verified pages will now have a small, blue tick mark beside their name, which will also appear in Facebook’s search results. A small group of prominent public figures with large audiences will also gain verification imminantly.
There is currently no way for page owners to request verification but if they do become verified, Facebook will alert respective owners via email.
Image source: facebook.com/eminem
Sprout Social integrates Google Plus pages
Last week Sprout Social announced it would now integrate the Google+ Pages’ API into its platform.
Sprout Social’s engagement, publishing and analytics features are now available for Google+, meaning web users can manage more social networks from one convenient location.
One of the unique features of Google+ that Sprout Social users can now take advantage of is the ability to publish content to select circles only, making a targeted approach to social sharing easier.
Samuel Axon, editorial director at Sprout Social, posted about the update on Sprout Insights asserting
“we’ve shown again and again that a collaborative environment across marketing, communications, customer service, and sales is essential for a business to manage its presence online.”
Image source: http://sproutsocial.com/insights/
Twitter’s Lead Generation Card
Twitter is increasing its ad offering with a new feature called ‘Lead Generation Card’ that allows advertisers to include a call-to-action inside Promoted Tweets (see below for example).
Twitter has described this feature as a landing page within a tweet, which simplifies and increases efficiency of lead generation for advertisers.
This feature is currently only available to Twitter’s managed advertising clients, but the network has confirmed early wins through the feature:
"Many beta participants found the streamlined nature of the Lead Generation Card was instrumental in driving a low cost-per-lead compared to other technologies in their marketing suite."
Twitter has also promised it plans to eventually open this feature to small-medium businesses around the globe. For more information about this feature, you can visit Twitter’s Advertising Blog.
Image source: http://advertising.twitter.com
For many members of the 90s generation, The Fresh Prince of Bel Air was a staple dinnertime television favourite. Unsurprisingly then, Will Smith’s (and his son, Jaden’s) performance on The Graham Norton Show (aired on Friday 24 May), has secured over five million views on YouTube this week; not least because it also features DJ Jazzy Jeff and series character ‘Carlton’ (and his amazing dancing!)
While we recommend our clients ensure they have a strong presence across multiple social networks, it is extremely useful to know which are performing best in terms of conversions and revenue when planning digital marketing campaigns. This infographic from social commerce platform, Addshoppers.com analysed $5 million worth of e-commerce transactions influenced by social sharing from thousands of retailers.
Make sure you join us again next week, same time, same place for another round up of the week’s social media stories.