Friday Social Round Up: Tom Daley Troll, More Banned Olympians, Google Buys Wildfire, #NBCFail

Written by Nazilla Allahiary - 03 Aug 2012

FSRU Video 7

Watch us discuss this week’s social round up topics and more! Join the conversation on Twitter using #FSRU. The FSRU is also available to download as a podcast.

Tom Daley vs. internet troll

After training for years, Tom Daley and his synchronised diving partner just missed out on medalling, coming fourth in the event. If this was not heartbreaking enough for them, Tom then received the horrible tweet seen below. Tom’s dad, who had been very supportive of Tom’s Olympic dream, sadly passed away in May 2011.


Tom retweeted the tweet, saying: “After giving it my all... you get idiots sending me this...”The troll quickly got a lot of angry fans abusing him and supporting Tom, this then getting picked up by news teams. After backtracking and trying to apologise, the troll quickly went on to make death threats. The 17 year old responsible for the tweets has since been arrested.


Guy Adams, The Independent newspaper’s Los Angeles correspondent, was temporarily suspended by Twitter for a message he posted during the Olympic ceremony. Adams was disgusted by the fact that the NBC prevented viewers on the West Coast of America from watching live coverage so the network could screen it during an evening prime time slot coveted by advertisers. This led him to tweeting the following:

In a statement, the NBC admitted to filing a complaint with Twitter because a user - Guy Adams - tweeted the personal information of one of their executives. This led to Twitter banning the account, giving the following reason: “Your account has been suspended for posting an individual's private information such as private email address, physical address, telephone number, or financial documents…It is a violation of the Twitter Rules.” To which Guy Adams responded:  "I didn't publish a private email address, just a corporate one, which is widely available to anyone with access to Google and is identical to one that all of the tens of thousands of NBC Universal employees share. It's no more 'private' than the address I'm emailing you from right now… Either way, [it's] quite worrying that NBC, whose parent company is an Olympic sponsor, is apparently trying (and, in this case, succeeding) in shutting down the Twitter accounts of journalists who are critical of their Olympic coverage."After gaining support from over 10,000 outraged Twitter followers including Jeremy Vine and Piers Morgan, Twitter apologised and reinstated the account.

Another Olympian tweets his way home

This infuriates me; think before you tweet! If you wouldn’t say it on TV or in the street, why would it be okay to say it on the internet? You’d think after Voula Papachristou was banned from the OIympics for tweeting a racist joke, Olympians would be being extra careful about what they tweet, but no, apparently Michel Morganella, the Swiss football defender, didn’t get the memo and has been sent home. After losing 2-1 to South Korea, the footballer tweeted saying that Koreans should "burn themselves" and described them as "retards". There was an apology issued on the account before it was deleted completely. Swiss team chief Gian Gilli had this to say about the incident: “As a consequence of this behaviour, Michel Morganella, having conferred with the Swiss Football Association, is immediately stripped of his Olympic accreditation and all future participation in the Olympic tournament.”

Google buy Wildfire

Enough about the Olympics! In actual real social media news, Google have bought Wildfire Interactive. The four year old startup is a social media management firm that has produced several social apps. It will be interesting to see how Google utilises this company to grow its own social platform as well as what analytical tools will develop for Google+ brand pages as a result of this acquisition.

Viral video

This week it has been really hard to choose a viral video. The US swim team did a Call Me Maybe video, there was a You Don’t Know You’re Beautiful parody dedicated to the US gymnastic team, not to mention the video of the Happiest Olympic Worker 2012 and Boris Johnson’s Olympic welcome mashup. I finally decided to go for this one, which is part of a series of videos from the US Olympic team thanking Britain for hosting the Olympics. In this clip, they are trying to get the hang of Cockney rhyming slang.

Infographic time

As this FSRU might as well be called the Olympic edition, this infographic seemed appropriate.