Friday Social Round Up: YouTube’s Subscribe Button Now ‘Embeddable’, LinkedIn Launches Sponsored Updates, #RoyalBaby Causes a Social Storm, and More.
This week has not only seen the birth of the #RoyalBaby, (which unless you have been living under a particularly large rock you will probably have heard about), but also the “birth” of a host of social updates (sorry).
Tesco also launched its #LoveEveryMouthful campaign which caused a stir on Twitter and one Arsenal FC fan proved his relentless dedication to the team and became this week’s viral video star.
YouTube subscribe button can now be embedded
Publishers now have the ability to embed a ‘Subscribe’ button on their own website. This means that anywhere people can access a site featuring the button, the related YouTube channel can be subscribed to in one click, without leaving the site.
This is great in terms of exposure for channels. The move is being seen by many as a push from YouTube to encourage channel subscriptions in general, as data shows subscriptions increase average user visit time.
The is what the subscribe button looks like on Vice.com (red box):
Image source: YouTube creator blog
LinkedIn unveils ‘Sponsored Updates’
Following Facebook’s lead, LinkedIn has introduced sponsored updates, (equivalent to promoted posts), which will allow companies to place their marketing content in the news feeds of users. The posts will look much like regular updates, except they will be labelled as “Sponsored” and allow users to easily like, comment or follow the company.
LinkedIn has said “through Sponsored Updates, businesses [will] aim to engage select communities of Linkedin members with useful information.” The example below shows how these updates will appear in your feed.
Image source: LinkedIn official blog
The update will result in changes to the advertising dashboard (being rolled out in the next week or so) which will ask you to:
- Choose whether you would like to pay on a cost-per-click (CPC) or cost-per 1000 impressions (CPM) basis
- Set a budget for the campaign
- Choose how long the campaign will run for
The options will look like this
Image source: hubspot.com
Tesco receives mixed reaction to #LoveEveryMouthful campaign
The premise behind Tesco’s latest big budget campaign invites us to ‘#LoveEveryMouthful’, highlighting the supermarket’s fresh food credentials. The campaign focuses onthe joy of food and is a possible attempt to close the gap between Tesco and high end food stores such as M&S and Waitrose. Whether the accompanying hashtag was intended to be tongue in cheek or not remains a mystery. Regardless, the slogan trended for all the wrong reasons, with a backlash of inappropriate responses tweeted.
Rumours on Twitter that the hashtag had been changed to the rather more sedate ‘#TescoFood’ were rife yesterday but the original is still being used this morning. It seems the time old saying that “there is no such thing as bad PR” is applicable here.
Image source: Tesco.com
The arrival of the Royal baby caused a storm on Twitter with over two million mentions on the night of the birth alone. AfterClarence House took to the social platform to officially announce the birth (see image below) much has been made of the fact that this is the first Royal to have been born into the social media age.
Naturally it has also spawned a whole host of parody Twitter accounts including @IamRoyalBaby who has gained almost 5,000 followers already.
Here is part of an infographic showing the breakdown of devices people use to send tweets.
Source: The Next Web
This week’s viral video shows the journey of one diehard Arsenal FC fan who ran after the team’s official tour bus for five miles earning himself a place on board.
Social Stat of the week
“62% of people location-tag social sharing posts and pictures.”
Useful information to know when planning social media campaigns as you can effectively target location-specific audiences.
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