Google Panda 4.1, Facebook’s Atlas, Google Plus updates and Ello – Digital Marketing News
Hello and welcome to Fresh Egg’s digital marketing news. In this edition, we talk about Google Panda 4.1, Facebook’s new ad platform, Google+ age restriction options and the new favourite social network, Ello. Check out the bottom of this post for more hints, tips and rumours.
Google Panda 4.1
Google have rolled out the next iteration of Google Panda, announced by Pierre Far, a Webmaster Trends Analyst at Google.
Google Panda, first released in 2011, typically looks at the content of a website and looks to lower the rank of "low-quality sites" or "thin sites", and return higher-quality sites near the top of the search results.
According to Pierre, this will help small to medium sized sites, giving them a chance to rank higher.
It looks as if the new Panda update is targeting thin content and aggregator websites that offer no unique content. You can find more information on the Panda Update on Econsultancy here: https://econsultancy.com/blog/65525-panda-4-1-what-s-it-all-about
Facebook have announced a re-launch of their ad platform, "Atlas" which they bought from Microsoft a year ago. This is in direct competition to Google’s DoubleClick platform; however instead of using cookies, Atlas will be offering ‘audience based targeting’ (in similar fashion to Facebook’s own Custom Audiences).
This allows it to concisely track between multiple devices, especially on mobile where cookies do not typically work.
“Until now, cookies have been the only way advertisers could attempt to bridge user behavior and campaign strategy. But cookies cover a shrinking set of experiences in an evolving digital reality. because they’re ineffective on mobile and suffer from degradation over time. Atlas unlocks new potential by using people, not proxies, to help advertisers succeed.” - http://atlassolutions.com/why-atlas/introduction/
Image source: Atlas
Interestingly, Instagram will also use Atlas to “measure and verify ad impressions”.
You can find out more about Atlas on their official website here
Are you looking for biddable advice for AdWords, Display and paid campaigns on Facebook and Twitter? Use our contact form to get in touch.
Google Plus viewership age restrictions
Google have added the ability to target your content at specific audiences, for example over 18’s or users in a set country. This would allow alcohol-related brands to stop under 18’s from seeing their posts and certain information on the about tab.
You can find these options within the ‘Settings’ section of website under ‘Audience’.
Image source: marketingland.com
For now, the settings will not apply to:
- The page name, profile photo, and cover photo
- All local information for local pages, including address, phone number, and user reviews
- Photos (including those shared through posts), communities, hangouts, events, reviews, and Google+ content other than posts
- Comments that you’ve made from the page
- Your YouTube channel or videos unless otherwise restricted
Google has said they may expand “the coverage of your specified settings to automatically affect other content added by your page.” Such as the examples listed above.
You can find the official Google help page here.
With over 50,000 requests an hour, Ello, the new advertising-free and privacy conscious social network is the new kid on the block.
Best summed up in the words of its creators as:
“A simple, beautiful, and ad-free social network created by a small group of artists and designers. We originally built Ello as a private social network. Over time, so many people wanted to join Ello that we built a public version of Ello for everyone to use.”
This invite-only network has been the talk of the town over the past week. Our Head of Inbound Marketing, David Somerville spent his Friday night trying to get an invite and then investigating the platform in depth, he wrote about it and all his findings here: http://www.freshegg.co.uk/blog/ello-is-it-the-social-network-you-are-looking-for
Hints, tips and rumours
- Google Organic Click-Through Rates in 2014
- Google/There isn’t a magical SEO advantage by switching to HTTPS
- Six great automotive content marketing campaigns
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