Fresh Egg Round Up

Google Penguin 3.0 Rollout, Twitter Business Redesign & Google Search Results Tests

In this week’s digital marketing news we will be talking about Google’s new Penguin algorithm update, Twitter’s redesign and Google’s guidelines about blocking CSS & JavaScript files. And you’ve got the usual hints, tips and rumours, too. 

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Google Penguin 3.0 impacted 1% of queries, and will continue rolling out over the next few weeks

Google have updated their Penguin algorithm (Penguin 3.0) the algorithm which primarily looks at sites’ backlink profiles – potentially demoting a site with a poor profile.

Not many people were aware of this update, and Google have been criticised for poor communication after confirming the update 24 hours after it was released.

Worldwide Rollout

Different to previous algorithm updates, this one launched globally. Confusion spread after some sites weren’t impacted early on, with some SEOs wondering if this update was halted or incomplete. And sure enough, on October 20, Google’s John Mueller confirmed the roll out is not complete and will likely last for a “few weeks”. It was also confirmed by Google that Penguin 3.0 was launched on Friday, October 17, 2014.

Affected queries

Google occasionally lets us know how many queries an update will impact. Here are the stats we have to date:

  • Penguin 1.0 impacted 3.1% of queries
  • Penguin 1.1 impacted 0.1% of queries
  • Penguin 1.2 impacted 0.3% of queries
  • Penguin 2.0 impacted 2.3% of queries
  • Penguin 2.1 impacted 1% of queries
  • Penguin 3.0 impacted less than 1% of queries

Just a reminder that these percentages may be higher in other languages, but Google’s measurement is for English language queries.


Twitter redesigns business site

Finally, Twitter have released a new look and re-organized their content for the first time since April 2013. 

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This week twitter has re-launched their Twitter for Business website, updating the look and completely reorganising the content hub for its marketing instructions and resources.

After this update Twitter gives the users the ability to click for information around six goals:

  • Creating or managing your Twitter presence
  • Grow a better follower base for your business
  • Drive more clicks or conversions to your website
  • Increases Tweet engagement from your followers
  • Drive app installs or engagements
  • Finding more leads.

Let’s hope this helps businesses take more advantage of the social media giant.


Google’s guidelines about blocking CSS, JavaScript and image files 

Google have updated their webmaster guidelines and announced it will take action against anyone blocking Googlebot from reading any CSS or JavaScript files and that this might impact your visibility with Google as a consequence.

After this update Google’s Webmaster Trends Analyst, Pierre Farm, said that the “new guideline specifies that you should allow Googlebot access to the JavaScript, CSS, and image files that your pages use”. Pierre added that if you block Googlebot from accessing these files it “directly harms how well our algorithms render and index your content and can result in suboptimal ranking.”

With this update Google has created a new tool called fetch and render which makes certain that Googlebot can render your web pages correctly.


Google testing a new ‘user friendly’ interface for mobiles

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Google have started testing a new interface design on many of its mobile users utilising principles from “material design”, an aesthetic heavily promoted by Google. Here are screen shots of the new and old interface design. 




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For more examples, take a look at this YouTube video, showing a variety of screens: 


Hints tips and rumours:


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