Brighton Digital Marketing Festival: key takeaways
On 19 Sep 2013, Fresh Egg attended the third annual Brighton Digital Marketing Festival (BDMF), hosted by emailing marketing software and services agency: Pure360.
The day was made up of several presentation and workshops, including two keynote speaker sessions: one from The Body Shop’s social media manager, Rowan Stanfield(@Rowstar) and another from Watchfinder’s brand director, Lloyd Amsdon (@TheWatchMag). This was followed by four sessions covering SEO, email marketing, social media and content – the latter hosted by our very own head of social media, David Somerville (@southcoastdavid).
If you’re looking for David’s presentation slides on The Content Cycle, you can find them "Globally, there are more people with mobile accounts than have drinkable water." - @JeremySpiller for @whitehatmedia at #BDMF13
— Charlie Ivens (@CharlieIvens) September 19, 2013
Spectacular, quirky venue for @Brandwatch session at #BDMF13 - deckchairs in the Unitarian Church :) pic.twitter.com/xzVzZMLKAT — Oisin Lunny (@oisinlunny) September 19, 2013
Luxury brands “terrified” of impact of online but it’s nothing unless mixed with offline, says Watchfinder #BDMF13 http://t.co/dVKTfeTJo8 — The Drum (@TheDrum) September 20, 2013
The Body Shop dedicates 50% of social budget on YouTube - more useful for the brand than Facebook, says social chief #BDMF13
— Jessica Davies (@Jessdaviesmk) September 19, 2013
Future proof your site from author rank Google update by using your Google+ profile with your content #BDMF13 @FreshEgg
— Abi Jacks (@Absterc) September 19, 2013
@Jadeytan says "Links to share an entire email don't work. Have links for pieces of content w/in an email" Same applies on webpages #BDMF13
— Lydia Bartlett (@Lyanba) September 19, 2013
A huge thanks to the Brighton Digital Marketing Festival team – this year’s conference was a great success, and we all really enjoyed it!
Don’t forget, if you’d like to see David Somerville’s slides on The Content Cycle, you can do so here.
If you've got any questions about how a comprehensive content strategy can help your business, contact us online – one of the team will be happy to help!