Brighton SEO: A Day (Coconut) Shy of a Week Away, and Dara’s Advanced Google Analytics Workshop

Written by Intern - 04 Apr 2013

With this year’s first instalment of Brighton SEO just around the corner (Friday 12 April), we thought we’d share what we’ve got planned for the event.

Almost 30 members of our inquisitive and friendly team will be attending.  We’re all looking forward to gaining some valuable insight from the event’s guest speakers, including Bing’s director of search Dave Coplin,  ex-Google information specialist Fili Wiese and search quality experts Jonas Weber and Alfredo Pulvirenti.


Come and try our coconut shy (and eat sweets!)


Fresh Egg invites you to come and visit our company stand during the intermissions between presentations. Not only will our HR manager Lucy Rennison be handing out plenty of Fresh Egg-branded sticks of rock (mmmmm!), but we’ve also got our very own coconut shy for you to test your throwing skills against.


Fresh Egg rock
Visit the Fresh Egg SEO stand at Brighton SEO for free rock!


Of course, details of all current vacancies at Fresh Egg will also be available, as will free copies of our latest white paper ‘DISCO Influence on Internet Growth’ by resident SEO consultant Dr. David Sewell, PhD.


Dara’s advanced Google Analytics workshop


Our resident head of insight, Dara Fitzgerald, will be presenting at the conference (‘Next Generation Google Analytics’, 11.30 approx., Corn Exchange), in addition to running an Advanced Google Analytics workshop on Thursday 11 April.

Dara’s workshop has been created with account managers, SEO managers and insight directors in mind, and these are the subjects he’ll be covering:




    • Advanced segments and custom reports (and when to use them)



    • Setting up and using Event Tracking



    • Making the most of Multi-Channel Funnels



    • The foibles of the new Google Analytics interface



    • Hacking the GA tracking code



    • Understanding cookies



    • Cross domain tracking: avoiding the pitfalls



Tickets are still available to buy here, but don’t worry if you’re unable to go – we’ll provide a sneak peak on our blog soon.

We’ll also be posting a summary of Brighton SEO highlights after the event, so be sure to stay tuned to our blog.


Dara Fitzgerald
Our head of insight, Dara Fitzgerald, presenting at a previous Brighton SEO conference.



Which Fresh Egg-ers are attending Brighton SEO?


This is a full list of the many Fresh Egg employees attending April’s Brighton SEO conference. If you recognise any of us on the day, do come and say hello – we’re a very sociable bunch!

Senior team

Adam Stafford: managing director

Sarah Tunstall: commercial director

Andy Burns: finance director


Lucy Rennison: HR manager


Dawn Nicolson: marketing communications manager

Commercial team

Jo Ross: business development manager

Lee Branch: business development manager

Account management

Sara MacGregor: senior account manager

Lisa Rippon: senior account manager

Nicola Moody: senior account manager

Bianca May: account manager



Kat Cole (me!): online content creator

Matthew White: content marketer


Duncan Heath: director of search strategy

Richard Underwood: SEO consultant

David Sewell: SEO consultant

Tony Goldstone: SEO consultant

Ryan Ogilvie: senior SEO engineer

Mark Chalcraft: SEO engineer

Tom Brennan: SEO engineer


Nathan Wood: PPC/head of international


Julian Erbsloeh: digital marketing analyst

Social media

David Somerville: senior social media strategist

Nazilla Allahiary:  social media strategist

Susie Cox: junior social media strategist

If you’d like to know more about the latest vacancies at Fresh Egg before Brighton SEO, why not check out our jobs page?