#BrightonSEO April 2013 - Dara Fitzgerald's Next Generation Measurement with Google Analytics Presentation

Written by Intern - 12 Apr 2013

At April’s edition of Brighton SEO, Fresh Egg’s head of Insight, Dara Fitzgerald is discussing all things GA in his talk –  Next Generation Measurement with Google Analytics: Moving from session-centric to user-centric.


While we hope to see as many of you as possible at Dara’s session, we understand that some of you might not be able to attend. There’s no need to worry – we’ve included Dara’s slides at the bottom of this post.

Next Generation Measurement with Google Analytics: Moving from session- centric to user-centric

In his talk, Dara discusses the GA feature releases unleashed at the 2012 summit. These features are set to shift the analysis view from session-centric to user-centric, allowing GA users to optimise for people, rather than sessions. Dara will be providing use cases for the new features, including custom dimensions and metrics, customer lifetime value and universal analytics.

Find out what Dara has to say about all things Analytics in his slides below.

If you feel that Fresh Egg's Insight team could better help you understand your business, please get in touch using our contact form or by calling 0845 373 1071.