First Ever BrightonCRO Gets Off To a Great Start

Written by Intern - 06 Oct 2014

Last week saw the first ever BrightonCRO event, organised by Fresh Egg’s Digital Marketing Consultant, Duncan Heath, and Pete Taylor, Director of Optimisation at The Student Room.

Billed as Brighton’s first dedicated Conversion Rate Optimisation meet-up, four expert speakers from the CRO and UX industry presented topics ranging from creating the right environment for your CRO campaign to common pitfalls to avoid. The event was held in The Student Room offices next to Brighton station on Thursday 25 September.


Julian Erbsloeh, Fresh Egg

So who were the speakers?

Julian Erbsloeh, Senior Digital Marketing Analyst, Fresh Egg

Julian’s presentation was about ensuring that you know how you’re going to measure your CRO campaigns. He spoke through the advanced configurations that need to be set up in Google Analytics to support your CRO campaign.

Julian’s presentation slides are below.

Tai Rattigan, Head of Partnerships EMEA, Optimizely

Tai works with many partner agencies, including Fresh Egg, at Optimizely. His presentation covered the steps that need to be taken before each experiment you carry out. View Tai’s presentation here.

Adam Lee, Managing Director, No Pork Pies

Adam’s presentation, called Love at First Site, analysed user behaviour online and how tools such as heat mapping and eye tracking technology can track engagement and patterns in behaviour.  See Adam’s presentation below.


Adam Lee, No Pork Pies

Craig Sullivan, Freelance optimiser

Craig has worked in the industry since 2004 and is well- known on Twitter as @OptimiseOrDie. His presentation was about the many mistakes he has made in his testing career and how you can avoid making the same errors.

Such problems included stopping your test when you hit 95% significance, which can be a false positive and cause your results to be unreliable. Find out what the other problems were with Craig’s slides below.

So what did people think of the event?

“Great to see so many people enthused and passionate about the topic, with clear drive to make it a great service for clients”

“Great to meet local CRO people and network plus good vibe from the event.”

 “Craig Sullivan - always an informative and entertaining speaker. Knows his stuff.”

“Very informal and variety of topics. Speakers were engaging and happy to answer questions.”

(Quotes gathered from anonymous survey)

Want to make sure you don’t miss out on BrightonCRO next year? Sign up to be notified when tickets become available on the website.

Wondering how CRO could benefit your business? Calculate the difference conversion rate optimisation would make to your business using our conversion uplift calculator.