Fresh Egg Customer Day Video: Multi-Channel Funnels - Finding Hidden Value in Google Analytics

Dara Fitzgerald, Head of Insight at Fresh Egg, picks up the baton for the fourth presentation from our Customer Day. Dara discusses Multi-Channel Funnels in Google Analytics, with one of the key messages being to ensure you have robust and consistent tracking in place, otherwise the data can often be useless.

Additional presentations from the Fresh Egg Customer Day are available via the Fresh Egg blog.