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#TravelBabble: Fresh Egg's First Travel EventFresh Egg hosted #TravelBabble, an event that brings together the travel and digital industries. Storified by FreshEgg · Thu, Jun 28 2012 02:02:28Fresh Egg launches Travel Babble | Fresh Egg SEO BlogJun 12, 2012 ... With the strapline, Insight, ideas, experts and beers, we're proud to launch our inaugural travel-focused event, T...Hoping London is as warm as it says it is online. Delish lunch, #travelbabble & drinks with the fab @freshegg crew. Boom.Kat PouwerRT @timeallytravels: What's everyone's favourite Travel Infographic? #TravelTuesday #TTOT #TravelBabbleRichard BaxterEn route to #TravelBabble!Jamie GibbsLooking forward to heading over to #TravelBabble later on this afternoon! Come say hello if you're coming down :-)Ned Poulteroff to the pub i mean #travelbabble later.NiallRT @searchmartin: OK Who's ready for some #TravelBabble? If you've got any questions you can email them to TravelBabble@freshegg.comSEO KeithLooking forward to gleaning some expert knowledge from @sambirduk travel seo is his game #travelbabbleBart PlattsSetting up for #TravelBabble #FreshEgg http://pic.twitter.com/n8hL1oZlNazilla AllahiaryAt #travelbabble for an amazing travel search experience thank you @fresheggSabrina ChaudryA penguin strategy?-determine link equity, identify levels of toxicity, reorganise content, reindexation + recovery @freshegg #travelbabbleGillian CookRichard brooks spreading the love of link research tools at #travelbabble courtesy of @fresheggKat PouwerCheck the rabble at #travelbabble - #freshegg http://twitpic.com/a14mof tweet me any additional questions!Martin MacdonaldStop chasing the game, be original, be different, carve a niche! #TravelBabbleFreshEgg"stop chasing the game/algorithm" - definitely the best advice I've heard at conferences all year... #freshegg #travelbabbleNed PoulterIs there value in travel ind. for rel=author? Sure-Higher viz in serps, better reach and engagement within travel circles #travelbabbleGillian CookSEO has been realm of quick wins - however its cluttered the web for Google - ranking authors because they are real @freshegg #travelbabbleGillian CookBloggers - develop niche - be specialist - authoratitive - be relevant to you audience - manage what u say #content #travelbabble @fresheggGillian CookRestrict that voice if your not sure - learn - specialise @freshegg #travelbabbleGillian CookRichard Brooks from #freshegg really knows his stuff! Great presentation and wise words. #travelbabblepreeti vadgamaOh no, the 'inbound' alarm has just gone off... (@badams has just turned green & gone hulk) cc @searchmartin #travelbabble #fresheggNed PoulterThe lines between blogs and editorial are blurring more and more @freshegg #travelbabbleGillian Cook@NedPoulter http://i.imgur.com/YF51L.gif #travelbabble #fresheggBarry AdamsSEO hasn't killed writing its given rise to copious amounts of content that purely serves for volume+freshness of content #travelbabbleGillian CookNEWS International ;) RT @FreshEgg Bloggers and New International have killed traditional journalism - @searchmartin #TravelBabbleDylan LoweGuest posts welcome = struggling for content #travelbabble #fresheggSimon McCannAsk yourself, would I be proud of that content if i produced it? Is it good enough to be shared? #TravelbabbleFreshEggUse stumbleupon to work out which of your content is of interest. Interesting A/B test method for bloggers. #travelbabble #fresheggSimon McCannAnyone who has seen @searchmartin at conferences knows this will be good! #travelbabble @FreshEggally biringInfluencers - Engage with them as a person not as a brand, be genuine no BS - can be cheaper than PPC @frshegg #travelbabbleGillian CookBrand Relationships - Treat everyone as a VIP. #TravelBabble #FreshEggFreshEggJust because you ranked on #Google before doesn't mean your entitled to rank again. #ContentisKing #TravelBabble #FreshEggFreshEggDays of free traffic from Google to a site are OVER - you have to work hard now to build quality content + UX @freshegg #travelbabbleGillian Cook#travelbabble @markflemingseo - use CopyScape to look at duplicate content or other sites that might have scraped yours.FreshEggAre you manipulating your site for ranking or are you manipulating it for the user and to better their experience? #travelbabbleGillian CookAre you manipulating or optimising? If you are manipulating then you will be hit in the future #TravelBabbleFreshEggQuality and quantity is important but don't forget relevancy - Google can tell #TravelBabble @MarkFlemingSEOFreshEggRelevant links are important-if you write about travel insurance and an insurer links to you then that's logical so it fine #travelbabbleGillian Cook@searchmartin speaks for links... #hesbeenrumbled #travelbabble #fresheggNed PoulterFoursquare the dark horse in the geo-location data for your site #travelbabbleGillian CookWe may have just identified a use for Foursquare. I'm not sharing - wait for the launch of Travelsquare. #travelbabble #fresheggSimon McCannI knew FourSquare had SOME semblance of usefulness #travelbabble @FreshEggCeminhoUser generated content is more useful than catalogue content generated by travel companies #travelbabbleGillian CookMember of #Travelbabble panel wants to see a travel company use foursquare to get data/contentAmanda Greenwood Enjoying an afternoon of SEO geekdom at #travelbabbleNicole Blaess-SmithInfographics aren't over - if its decent and original its worth it-as the originater of that content you will gain most value #travelbabbleGillian Cook@SEOgadget have just got shout out from @searchmartin #travelbabble #fresheggNed PoulterHTML5 infographics are way forward-sites can't embed and are enforced to link instead @freshegg #travelbabbleGillian Cook#travelbabble Video is the content of the future - @adrianocomegnaFreshEggVideo-content of future. FB focus on fotos. Google have youtube and apple launching appletv. More interactive+commercial #travelbabbleGillian CookIf you have a video make sure you put a transcript underneath. #travelbabble #fresheggSimon McCannFresh Egg unscrambled SEO in London this afternoon #TravelBabble.. Egg everywhere!Kate#Travelbabble panel say some people don't want brochure-style copy on websitesAmanda Greenwood Embed video + mark it in sitemap. This is more valuable than traffic sent through from youtube #travelbabbleGillian CookImage is important for travel. Pintrest is huge for traffic esp. fashion+travel. Check destinology, differentiate yourself #travelbabbleGillian CookDestinology named as one of top travel companies using Pinterest! #travelbabbleAmanda Greenwood #Pinterest was mentioned at #travelbabble. We have written a guide to Pinterest which you can download here: http://www.freshegg.com/blog/free-ebook-complete-guide-pinterest_12609FreshEggGreat panel session at #travelbabble, thanks to @freshegg :)Gillian CookSEO Phrase of the day Taxonomy Toxicity #travelbabbleChris SRT @PaulChaloner: You can check here for the latest updates on who is tweeting and reaching at #travelbabble http://bit.ly/LOPTEZ Are you top?HashTrackingUnderstood about 10% of #travelbabble talk on SEO by #freshegg. Pandas, penguins..all just zoo animals to meLinsey McNeillExcellent info provided by the panel at #Travelbabble this afternoon #FresheggIncentive TravelReally enjoyed #travelbabble credit to @FreshEgg for doing such a great job! Great seeing @andybetts1 @searchmartin & others!Ned PoulterNoticed some similarities between Google and travel industry at #travelbabble - quality, specialism & relevance will lead the way for bothAmanda Greenwood Very interesting and candid talk from the panel of experts at #Travelbabble. Very refreshing. Glad I made the long journey to attend. ThanksIsabelle BaretRT @kevgibbo: StumbleUpon launches in UK! http://www.marketingweek.co.uk/news/stumbleupon-launches-in-the-uk/4002416.article Great news for travel bloggers #travelbabblestephen sumnerRT @TangoDivacom: Insight, ideas, experts and beers at #TravelBabble http://po.st/xW5w3U via @po_st #london #travelFreshEgg10 key takeaways from #Travelbabble http://bit.ly/MX2abG (handy tips for travel bloggers, marketers, etc)Mark Hodson
Storified by FreshEgg · Thu, Jun 28 2012 02:02:28