Facebook's revamped notifications and the challenge to Google

Facebook has announced a revamped personalised notifications tab coming soon to both the Facebook iOS and Android apps which not only improves the amount of information found within the tab, but could act like a digital personal assistant.

The new notifications will show things such as:

  • Friends’ birthdays and life events
  • Your upcoming social events
  • 'Today’s' top sporting events and TV shows
  • Trending topics

And if you let Facebook track your location history, you’ll also get:

  • Popular events nearby
  • Local weather and weather alerts
  • News shared locally
  • Places nearby that your friends may have visited or reviewed
  • Films that are playing in cinemas close to your location
  • Nearby places to eat - with links to their Facebook pages and reviews

Although this is similar to Google's Google Now app (which uses information from your Gmail, Google Calender, Google Maps and other tools to provide you with contextual personalised information), importantly, the new Facebook notifications will have the ability to give you the answers before Google does. Why search on Google for the best places to eat near you, or what movies are on at the local cinema, when Facebook has already given you the results? Facebook's new notifications give you useful information without you even needing to ask.

The following quote from TechCrunch writer, Josh Constine, perfectly encapsulates the differences between the two companies and why, for now, they are likely to both be useful tools that exist in parallel:

"Google doesn’t know who your friends are, who you chat with, or what news you care about. Just like how Facebook doesn’t know what’s in your email, what directions you map, what you web search for, or what’s going on in your Android phone."

You can find a short video, showcasing the new features from Facebook here:

If you're excited by these new personlised notifications then wait until you experience Facebook's M, which takes having a virtual assistant to a new level.

With customer service, content hosting, built-in ecommerce, live-streaming video and now personalised search, this is all the more reason for your business to have an optimised page and continue to be active on the Facebook platform.   

Fresh Egg is an award-winning digital marketing agency based in Worthing, London and Sydney, if you wish to talk to us about your Facebook page or social media strategies, you can contact our team here, or send us a message through our Facebook page.