SEO Quotes of the Month - February 2012

Written by Stephen Jones - 15 Mar 2012

February was a busy month for SEO with Google officially announcing a raft of 40 updates and the build-up to its global change to the privacy policy concerning all Google services. With some interesting statistics for mobile usage, could Google be trying to ensure that it has as much of the market cornered as possible? Is it worried about Bing? It will be interesting to see how this plays out later in the year.

Dai Pham, Google Mobile Ads Marketing [source], on mobile search…

". . . 41% of searches for Super Bowl TV ads during the game came from mobile devices"

Ahmed Khalifa, SEO Engineer at Fresh Egg, says, "You could say this isn't surprising, after all, you can't expect many of the 111 million viewers around the world to step away from the TV to go to their desktop computer to send a tweet, comment or search for something. Certainly not! They will be relaxing on their sofa or sitting in a bar, with beer and crisps in one hand, and a mobile in the other. However, this stat from Google has proved one thing: the ubiquity of the Internet and the dominant presence of smartphones in our lives will naturally result in more mobile internet usage. For many site owners, having a well optimised mobile site might be the next step in acquiring more traffic. One thing for sure is that the number of people using their mobile phones to access the Internet will rise significantly in 2012 and onwards, so a mobile-friendly site might be a good idea if you want to keep up with the game."

Adam Audette, ClickZ [source], on the biggest trend to watch out for this year...

“Since you can't fight the importance of Google+ to SEO, you might as well embrace it.”

Ahmed Khalifa of Fresh Egg says, "Reluctantly, I will have to agree with the above quote (as this will mean we will all need to update yet another status on the World Wide Web). SEO is fast becoming more social and whether you like or not, Google+ will lead the race in the aptly named "Social SEO" phenomena thanks to Google's dominance in the search market. For many marketers and brands, maintaining and updating your Google+ profile might be the next crucial part of your SEO strategy if you want to stay ahead of your competitors. Even though Google+ is still relatively young in comparison with other social networking sites, it's slowly making its presence known on SERPs and before you know it, you will notice the changes even more as time goes on."

Miranda Miller, Search Engine Watch [source], with an alternative view of Google+…

"Does Google need you on their social network, playing games, posting status updates, and commenting on friend activities? Not really. If they don’t eventually get users actually using the Google+ platform, it can only be considered a failure as a place for “real-life sharing."

Steve Jones, SEO Engineer at Fresh Egg, says, "This hit the nail on the head. Although everyone is keen to jump through another 'Google hoop' in order to see some love in the search rankings, we may be making a mistake in thinking Google+ is designed to challenge the likes of Twitter and Facebook, especially considering the update to the global privacy policy. Much like the early days of Amazon, when more consideration was given to filling football field-sized server farms with user behaviour data than it was with selling books, the rush to sign up for Google+, even if it fails as a real-time social platform, has harvested massive amounts of data for the search giant."

Amit Singhal, Senior VP and Google Fellow [source], on the recent Google algorithm updates...

“We often use characteristics of links to help us figure out the topic of a linked page. We have changed the way in which we evaluate links; in particular, we are turning off a method of link analysis that we used for several years.”

Steve Jones of Fresh Egg says, "In the SEO community this was a little bit like throwing a chocolate cream bun into a Weight Watchers meeting and bolting the door on the ensuing panic. It's interesting to see that some sites experienced sudden drops and de-rankings which had a large amount of irrelevant link text on them (functioning largely as link networks without a specific theme or subject to the site). At this stage research is being done to determine what - if anything - might be attributable to this change in link evaluation, or if it's just Google having some fun with SEOs."

Kelvin Newman, Twitter [source], on the Rel=Author tag...

“I really can't even begin to state how much of a big deal I think Rel=Author is.”

Steve Jones of Fresh Egg says, "Enhanced display with snippets is one of the great ways to get a search ranking more prominently displayed. It's also going to help Google identify key authority writers as it can now attribute written content to one person (or identity), which may mean a site gets weighting not just on what is written on it, but who writes that content.

"As with other snippet display however, this system is open to gaming, Google has already introduced a reporting tool so that sites using (especially review) snippets in a spammy way can be flagged. What action will they take? Who knows . . . but the last time Google had a site reporting function, the data it received acted as a correlation for the Panda update. With the ever-increasing focus on authoritative sources for content on the web, and the potential power in being recognised as an industry-leader in your related field, being able to attribute pieces to single writers may be a potential factor in ranking. It's also guaranteed to make mainstream journalists even more annoyed with bloggers!"