The Currency Cloud site re-launched with Fresh Egg

Written by Intern - 10 May 2012

We are pleased to announce the go-live of a new Fresh Egg built website and integrated blog for The Currency Cloud at

Working over a period of several months, a full complement of team members was assembled for this project, including experts from account management, web analysis, creative design, front end build, programming, SEO, copywriting, insight (Google Analytics), IT (for platform setup and deployment) and not forgetting the Project Manager!

The Currency Cloud required an SEO-optimised web solution with basic CMS capabilities to act as a brochure site for its online business proposition.

The brief was to produce a contemporary, professional but approachable look and feel.  Being in the foreign currency exchange sector, it was also important for the site to instil a sense of security and trust.  Fresh Egg was able to assist in all aspects of the creative work, from advising on the most effective combination of colours for the logo variants, right through to creating the branding for the website and putting together custom diagrams to describe the various offerings of the business.

The final solution was built in WordPress to provide basic editorial control over site content and to draw in the social media elements of blog articles and social media sharing.  Other highlights include a YouTube video slider with a customised blog feed and a custom form process with social media sharing.







We had an excellent working relationship with Fresh Egg. We chose Fresh Egg for their SEO based approach to developing our site. We're an early stage company and Fresh Egg  worked closely with us on design and copy basis as we optimised our message during the site development process. For an early stage firm, it is very important to have a partner who can work with the business as it evolves, so we really appreciated the working relationship with Fresh Egg and are very pleased with the result.


Mike Laven, CEO, The Currency Cloud.





Customer profile


Established in 2009, and launched to market in 2012, The Currency Cloud is a cost-effective, transparent end-to-end Foreign Currency (FX) Payments Automation Service which is changing the face of the global payments industry. Currency Cloud was set up to address concerns surrounding international payment processing, secure payments and money conversion. The Currency Cloud is able to resolve these issues by offering an end-to-end, low cost, secure transfer service that has no parallel in today's market.