Introduction to

This online training session will give you a clear understanding of what content strategy is and how it helps organisations succeed.


Introduction to Content Strategy

Next course: 16th July - Cost: £199 (inc. VAT) per person

Training conducted by:
Ryan Ogilvie: Content and Social Media Director
Callum Grantham: Content and Social Media Manager

Course duration:
2hr 15min

Course summary

This online training session will give you a clear understanding of what content strategy is and how it helps organisations improve performance, including:

  • What is content?
  • Introduction to content strategy
  • Understanding content strategy discovery
  • Q&A

The session is ideal for anyone looking to broaden their knowledge of content marketing or anyone who wants to learn about the benefits of this area of digital marketing. The training is run in two parts with a short break between them and concludes with a valuable Q&A session.

The level will suit those with no prior experience; at the end of the session, you’ll be familiar with different types of content marketing, when to use strategy and how to go about setting up and starting your own discovery.

What attendees will learn:

  • Basic understanding of content strategy
  • When to run a content strategy
  • The different parts of a content strategy and how they work together
  • How to get started with discovery research
  • Open Q&A

Who should attend this course:
Our fast-paced yet comprehensive course has been designed to allow attendees to gain a practical understanding of content strategy techniques.

* Standard cost: £199 (inc. VAT) per person

Reserve your place on this course - £99 until June 9th

What our delegates say...

I think Julian really understood what we want out of our analytics which made the training feel very relevant to us and therefore engaging. It was reassuring to have an indication of which of the reports in GA are the most useful and likely to generate actionable insights, vs which ones we can safely ignore.

Alex, The Health Foundation

The team ran two excellent training sessions for us, led by Julian Erbsloeh, the training sessions were for audiences with mixed prior knowledge levels but were both incredibly useful to everyone in the room. There was plenty of hands-on activity to ensure everyone was engaged throughout the training. We’d love to work again with Fresh Egg team, and I would highly recommended.

Roxanne, fashion retailer

There was a really good mix of quick wins (for example, configuring default channel grouping) as well as longer-term projects for us to think about (for example, how we can use segments to track journeys across the website in a meaningful, insightful way).

Kate, The Health Foundation