Fresh Egg Guide to YouTube Channels

The complete guide to YouTube channels

YouTube is the second largest search engine in the world, with over a billion unique visitors every month not counting the additional traffic it garners from featured videos appearing in Google Universal Search.

The average person spends fifteen minutes on YouTube a day, and a staggering one hundred hours of video are uploaded every minute.

This guide shows you how to optimise your YouTube channels, promote your videos and measure your YouTube performance.

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Optimising design for the new ‘One Channel’ layout

  • Cover art
  • Icon
  • Image guidelines
  • Trailer video for non-subscribers
  • Branded links
  • Social media links
  • Playlists
  • Featured and related channels

How to create compelling content

  • Psychological share motivation
  • Emotion
  • Identity and self-expression
  • Information
  • Easy shareability
  • A data-driven strategy

Video optimisation

  • Keyword research
  • Google AdWords
  • YouTube keyword suggestion tool
  • Autosuggest
  • Video title
  • Video description
  • Tags

Video promotion

  • Social media
  • Linking a YouTube channel to a Google+ account
  • Embedding a YouTube 'Subscribe' button
  • Paid promotion
  • Call to action overlay
  • Seeding
  • Advanced optimisation
  • Annotations
  • Watermarks
  • Video responses
  • Embedding
  • Contextual content

Measuring your YouTube activity

  • Views of selected channel videos
  • Playback locations
  • Audience retention
  • YouTube ranking factors
  • YouTube video results in Google
  • Google Analytics and YouTube