Mobile and tablet use is growing at an explosive rate. To ensure your site can meet increasing customer demands, you must consider user experience at every swipe, tap and flick.
Fresh Egg can help your business respond to this mobile explosion through the definition, design and build of outstanding mobile experiences, and by integrating mobile considerations into all of our digital marketing project and campaign work.
We use web analytics and other data to create a detailed picture of how your website visitors find and interact with your content via mobile devices. We then replicate these journeys on the most popular mobile phones and tablets, looking for opportunities to improve the experience and increase conversions. This can also include user studies and focus groups, which we normally run at our attractive modern offices.
If mobile development is needed, the best solution may be a new responsive site build, the development of a dedicated mobile site or adapting your desktop site to deliver an improved mobile experience. Whichever route you choose, we can solve your mobile challenges either through a new design and build project or hands-on iterative optimisation through our ongoing maintenance, project and digital marketing campaign work.
An example of our Web design and development work
Mobile site design & build
Fresh Egg designed and built a mobile site for John Lewis Insurance to improve user experience and increase conversion rates of mobile users.
As part of the John Lewis Partnership, John Lewis Insurance offers a full range of insurance products and services.
Fresh Egg was required to build a mobile insurance site to:
Full scoping project analysed user data and clarified technical requirements to inform the best design and build of the client's site
Review of creative design, user navigation experience/flow, content and calls to action
Recommendations and optimisation on the prevention of site indexing issues such as duplicate content using canonical tagging, robots.txt, alternative pages and cross-domain sitemap configuration
Full optimisation for page speed, meta elements and URL structure, all built by a team of SEO experts
Use of Fresh Egg's simple content management framework
Mobile site built in the latest Microsoft MVC C# technologies – this is an industry standard framework for building fast, secure and scalable website solutions
Intelligent search to reduce the amount of typing required
Correct spacing for touch interaction, larger button click areas
Touch features such as swipe, and gestures made more obvious
Click to call links on phone numbers
Reduction of data entry fields on forms
Content structured first
Appropriate architecture and amount of text content
Modal windows and overlays avoided
Site speed and data download size optimisation