In this post, the second in our spot check series, I take a look at three fashion brands’ content to see if it is love or first sight or time to carry on swiping.
Using the Fresh Egg search intent spot check process, will be judging how … Read more
This blog is the first in our search intent spot check series. Over the next three weeks, we'll highlight opportunities for brands to engage a wider audience by creating content to meet their audience's search intentions.
In this post, … Read more
UPDATE: Since the initial announcement made by Gary Illyes at Pubcon, Google has released new information via its Webmaster Central blog . This clarifies that, rather than being two separate indexes, the existing index will become mobile-first. … Read more
For the second year running, Fresh Egg has taken silver in the Wirehive 100 top digital agencies league table.
TWO: @FreshEgg #Wirehive100 #leaguetable
— Wirehive 100 (@Wirehive100) October 13, 2016
The Wirehive 100 … Read more
Wouldn’t it be great if there was a way to come up with fantastic ideas without needing to rely on creative genius? Marketing in a busy world relies on ideas that standout from the crowd; the challenge is twofold:
1. generating ideas in … Read more
If you are a Google Analytics user you may have noticed an announcement relating to Google adhering to EU/US Privacy Framework
Source: https://analytics.googleblog.com/2016/08/google-analytics-adopts-privacy-shield.html … Read more
TL/DR: The biggest browser in the world, Chrome, plans to flag all HTTP pages as ‘not secure’.
The web has changed a lot over the last couple of decades. However, two seemingly rare but distinct behaviours have remained: 1. People … Read more
One of the key challenges faced by the modern day marketer is solving how to break down the operational silos that hold back digital marketing transformation. In particular, an integrated customer experience (CX) remains an aspiration rather than … Read more
Google has just announced that the long-awaited Penguin 4 update is rolling out. As part of the complex array of ranking signals used in the algorithm, Penguin specifically deals with link quality issues , both on and off-site.
Key points … Read more
Usability testing is a great option to gain insight into the precise behaviours of your website visitors and find out why they are or are not converting. As with all research methods, there are ways you can optimise your testing strategy to ensure … Read more