Inbound marketing is one of those concepts that have garnered a lot of attention on the digital marketing scene in recent years. There has been a lot of hype across the marketing blogosphere and at various conferences, about it being the way … Read more
Late last year when Google released its Search Quality Rating Guidelines , the resource that the search engine’s human quality evaluators use to manually assess websites, our technical SEO team here at Fresh Egg duly printed it out, … Read more
Facebook Live was first announced a couple of years ago but was only available for Facebook staff members and celebrity interviews. However, as of April 2016, Facebook has made its Live feature available to all users, companies and businesses. … Read more
We've been alerted to some changes to Facebook Business Pages from one of our Fresh Eggers this afternoon, which could indicate some potential updates on the way to Facebook Business Pages.
Using the desktop version he has noticed that … Read more
Promoting your content in the right place at the right time can make or break an inbound marketing campaign.
Because, however compelling your content is, it isn’t going to engage prospects and convert them into loyal customers … Read more
This blog post is written by Roxanne Dwyer, based in our Sydney office.
YouTube is widely-known as the second largest search engine behind Google. With more than 1 billion users, its popularity also extends to being the third most visited … Read more
Forward planning is essential for all marketing activity, as it helps you to ensure that you have enough time to research, plan and execute great campaigns that really resonate with your customers. As we explored already in this blog post , there … Read more
In this fortnight’s digital marketing news, find out about the delayed Google Penguin algorithm update, live video streaming on Facebook, Twitter’s no-longer cropped photos and changes to Google’s local and entertainment search … Read more
Facebook has announced a revamped personalised notifications tab coming soon to both the Facebook iOS and Android apps which not only improves the amount of information found within the tab, but could act like a digital personal assistant. … Read more
Content marketing is getting more and more competitive. It is no longer an option to just publish and hope ’they will come‘. Every step of the way has to be planned out in meticulous detail – from who will read it, what content … Read more