Black Friday has become one of the biggest shopping days of the year and, for anyone living on another planet, it's with us again this week. A few years ago, the discounts and deals day was little more than an American marketing ploy … Read more
Online fashion giant ASOS has launched a social sign-in for new customers, seemingly the first retailer to do so at the checkout, offering its fans an easier way to shop as they socialise.
The retailer, which last year generated sales up 27% … Read more
Non-food ecommerce growth took a hit this December, according to new figures, as crowds flocked online to bag a Black Friday bargain displacing Christmas spend to November.
Retail sales figures from industry trade body the British Retail … Read more
As part of this year’s Brighton Digital Festival, the future of retail was discussed at an event hosted by Rakuten DC Storm. DC Storm, a company that specialises in data-driven marketing, made a number of exciting predictions based on recent … Read more
For the average UK citizen, the term “Black Friday” carries a lot of negative connotations – like the worst stock market crash since the Great Depression! Not so in the USA! Black Friday is the day following Thanksgiving and traditionally the … Read more
The current economic worries are causing people to start their Christmas shopping earlier this year, aiming to spread the costs. For Etailers, and all involved in the online promotion of gifts, this ultimately means that any Christmas promotions, … Read more
"Can you get me a remote cotrol for a Cello DVD RW", to which I replied "a what?". This is how it started........... It's Friday evening, and after getting in and settling down with my dinner the phone is ringing hot. It's the father-in-law … Read more
We were asked today to consider an article for 'Shopping Online - Safely' - here is what we wrote:
Even the most experienced online shoppers can still get things wrong. It is common knowledge that you should always look for the 'padlock' that … Read more
I was asked to write an article on common reasons why fashion related ecommerce stores can fail - these rules tend to apply to most ecommerce stores. Anyway, here are a few pointers that might be of interest: 1. Common failings that still occur … Read more