Promoting your content in the right place at the right time can make or break an inbound marketing campaign.
Because, however compelling your content is, it isn’t going to engage prospects and convert them into loyal customers … Read more
Blogs are powerful tools that help build strong relationships with people and crucially, customers. They are a huge part of inbound marketing, enabling brands to communicate their personality and values without the hard sell.
Gone are the … Read more
Google Trends is an extremely useful tool for both digital marketers and business owners. The tool provides valuable insight into the relative popularity and interest in search terms/topics over a period of time. It also provides information … Read more
Black Friday has become one of the biggest shopping days of the year and, for anyone living on another planet, it's with us again this week. A few years ago, the discounts and deals day was little more than an American marketing ploy … Read more
An article published by Bloomberg on 26 October 2015 revealed for the first time that, significantly, an artificial intelligence (AI) system codenamed RankBrain was launched by Google earlier in 2015. The news highlights the search engine’s … Read more
And the winner is...
Now that Christmas 2015 is over and the final scores have been counted, we can reveal Fresh Egg’s Christmas advert winner for 2015 is… JOHN LEWIS with Man on the Moon.
Our head of inbound David Somerville … Read more
Content marketing is getting more and more competitive. It is no longer an option to just publish and hope ’they will come‘. Every step of the way has to be planned out in meticulous detail – from who will read it, what content … Read more
Fantastic food, harbour views, business leaders and a hunger for digital marketing wisdom. That was the recipe that made Fresh Egg Sydney and Criteo’s joint breakfast workshop a hit.
The room was brimming with clients and industry leaders … Read more
Having a brand alone is not enough. To win over customers you need to make sure you shout about your brand and get your name in front of as many eyeballs as possible.
But it’s not always easy to gain fresh customers, or to get coverage … Read more
Last week, Facebook acquired WhatsApp for $16bn (read more about this in our digital marketing news ). It’s safe to say the social networking giant has come a long way in its ten-year history – from humble beginnings in Mark Zuckerberg’s … Read more