The importance of analytics to a business cannot be understated. Data can highlight what has performed well and can be used to inform UX decisions in the future. An ‘analytics first’ approach should help lay the foundations for solid, … Read more
If you are a Google Analytics user you may have noticed an announcement relating to Google adhering to EU/US Privacy Framework
Source: https://analytics.googleblog.com/2016/08/google-analytics-adopts-privacy-shield.html … Read more
In this blog post we will show you how to quantify ‘dark social’ and how you can report on it.
We will also teach you about an advanced filter that you can use to re-write referral traffic from social platforms and improve the quality … Read more
During my apprenticeship in the Analytics & Insight team at Fresh Egg, I’ve come to appreciate the importance of measuring the performance of content, alongside previously defined goals, objectives and KPIs.
Tracking the performance … Read more
If your business is selling products online, reporting product purchases using a web analytics tool such as Google Analytics (GA) is essential to understanding and measuring performance . Your business can understand the outcome of your marketing … Read more
Yesterday, Google announced what will soon prove to be a game changer in the web analytics arena: the Google Analytics 360 Suite.
The Google Analytics 360 Suite is a set of integrated marketing analytics tools aimed at enterprise-level marketers. … Read more
Have you noticed how iconography for device types is growing? Icons for desktop, tablet, mobile, TV, games consoles… the list goes on. And, as the number of internet connected things grows, more and more devices will join the list, for example … Read more
Google Trends is an extremely useful tool for both digital marketers and business owners. The tool provides valuable insight into the relative popularity and interest in search terms/topics over a period of time. It also provides information … Read more
In April 2014 Google Analytics (GA) released its latest tracking code, Universal Analytics (UA), which has brought a host of new features and functionality to its web analytics platform. While many websites were quick to migrate their tracking … Read more
Are your digital marketing campaigns resulting in conversions through your website?
Many businesses choose to spend big money on digital marketing campaigns across various channels to bring traffic to their websites. But one of the biggest – … Read more