Why Google’s mobile index has big implications for your brand
Like clockwork, the advent of a New Year heralds a raft of experts predicting that it’s finally ‘the year of the mobile’. The problem is that, for most users, … Read more
TL/DR: The biggest browser in the world, Chrome, plans to flag all HTTP pages as ‘not secure’.
The web has changed a lot over the last couple of decades. However, two seemingly rare but distinct behaviours have remained: 1. People … Read more
Google has just announced that the long-awaited Penguin 4 update is rolling out. As part of the complex array of ranking signals used in the algorithm, Penguin specifically deals with link quality issues , both on and off-site.
Key points … Read more
What is AMP?
AMP stands for ‘Accelerated Mobile Pages’ and is a new format adopted by Google to deliver extra-fast pages for mobile browsers, delivered from the Alphabet Server. Google announced its intentions to expand the range … Read more
(This blog post was written by Roxanne Dwyer in our Sydney office)
We all know that there is no shortage when it comes to SEO tools. With so many options available on the web, where do we start looking for quality tools that are worth the effort? … Read more
Late last year when Google released its Search Quality Rating Guidelines , the resource that the search engine’s human quality evaluators use to manually assess websites, our technical SEO team here at Fresh Egg duly printed it out, … Read more
The launch of the AMP project is big move for mobile search, with a reported four-fold improvement in page speed according to Google. Therefore, it is definitely something to pay attention to and has the potential to shape user expectations for … Read more
For the last 15 years, ads have been a prominent fixture within our search experience. Google has generally always adhered to the same format: three ads above the organic results and a varying number appearing on the right-hand side … Read more
For businesses and their marketing teams, understanding the key factors that determine the ranking of a website in Google’s search results can be a tricky proposition. The algorithms that power the search engine are evolving quickly, and … Read more
In this fortnight’s digital marketing news, find out about the delayed Google Penguin algorithm update, live video streaming on Facebook, Twitter’s no-longer cropped photos and changes to Google’s local and entertainment search … Read more