The lines between paid and organic search marketing are increasingly blurred and, with the announcement from Google that they will now be offering Expanded Text Ads , there are some who have the opinion that this is only going to get worse.
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UPDATE: Since the initial announcement made by Gary Illyes at Pubcon, Google has released new information via its Webmaster Central blog . This clarifies that, rather than being two separate indexes, the existing index will become mobile-first. … Read more
TL/DR: The biggest browser in the world, Chrome, plans to flag all HTTP pages as ‘not secure’.
The web has changed a lot over the last couple of decades. However, two seemingly rare but distinct behaviours have remained: 1. People … Read more
Google has just announced that the long-awaited Penguin 4 update is rolling out. As part of the complex array of ranking signals used in the algorithm, Penguin specifically deals with link quality issues , both on and off-site.
Key points … Read more
What is AMP?
AMP stands for ‘Accelerated Mobile Pages’ and is a new format adopted by Google to deliver extra-fast pages for mobile browsers, delivered from the Alphabet Server. Google announced its intentions to expand the range … Read more
(This blog post was written by Roxanne Dwyer in our Sydney office)
We all know that there is no shortage when it comes to SEO tools. With so many options available on the web, where do we start looking for quality tools that are worth the effort? … Read more
Late last year when Google released its Search Quality Rating Guidelines , the resource that the search engine’s human quality evaluators use to manually assess websites, our technical SEO team here at Fresh Egg duly printed it out, … Read more
The launch of the AMP project is big move for mobile search, with a reported four-fold improvement in page speed according to Google. Therefore, it is definitely something to pay attention to and has the potential to shape user expectations for … Read more
For the last 15 years, ads have been a prominent fixture within our search experience. Google has generally always adhered to the same format: three ads above the organic results and a varying number appearing on the right-hand side … Read more
For businesses and their marketing teams, understanding the key factors that determine the ranking of a website in Google’s search results can be a tricky proposition. The algorithms that power the search engine are evolving quickly, and … Read more