Before we start, some background.
(If you just want the guide, click here .)
A common misconception is that the WordPress platform is only good for sole traders, small businesses or bloggers. However it may surprise you to know that WordPress … Read more
One of most effective ways to attract people to your site and engage them with your brand’s content is to write about something they are searching for. Search marketing 101, right? But how do you know what information people really want to … Read more
The importance of analytics to a business cannot be understated. Data can highlight what has performed well and can be used to inform UX decisions in the future. An ‘analytics first’ approach should help lay the foundations for solid, … Read more
For eligible charities in the UK, the Google Grants programme offers grants of $10,000 per month to fund your paid search activities, giving an invaluable boost to your online marketing and donor recruitment efforts.
Fresh Egg has worked with … Read more
Luke Hay, our Senior Conversion Strategist, has spent the last five months writing his book entitled Researching UX – Analytics. The book will show you, step-by-step, how you can use website and app analytics data to inform design choices … Read more
At Fresh Egg, we have a bit of a New Year tradition. Having emerged bright eyed and bushy tailed (honest) from a relaxing Christmas break, we like to get together and indulge ourselves in some future gazing. At this time every year, we ask our … Read more
Back in the summer of 2016 Instagram announced that it was taking the step of rolling out some new Instagram Business Tools in the US, Australia and New Zealand, with further countries to follow. The great news for UK businesses is that … Read more
As the year comes to an end, we’ve taken the time to celebrate the achievements of our colleagues with our annual staff awards. The awards highlight the teams and individuals who have exceeded expectations and have delivered exceptional work … Read more
In an earlier post , we looked at the first two stages of the CRO maturity model. Tim Ash is a world renowned optimiser who, quite literally, wrote the book on conversion rate optimisation (his compendium of testing best practise “Landing … Read more
The lines between paid and organic search marketing are increasingly blurred and, with the announcement from Google that they will now be offering Expanded Text Ads , there are some who have the opinion that this is only going to get worse.
… Read more